Mumbai, India – Feb 22, 2015 –Rural Marketing has been chalked out by some amazing campaigns of brands like Honda, Parle, Good Knight to flourish in the rural India. Rural marketing has played a very crucial role in development of Rural areas and for creating awareness about various products among the rural population.
Initiative by Vritti iMedia of Honda two wheelers - Honda is the world’s largest manufacturer of Two Wheelers and were looking for the opportunity in the Rurban areas. The objective of the ‘Audiowala Bus Station’ created awareness and drive sales for its launched bikes Honda Dream Neo & Honda Dream Yuga to the small towns and Rural Market. The Activity was smooth & grand success with an overall reach of 50 Million through the audio campaign and estimated 2 lakh visitors coming from District and Taluka places and villages.
Similarly, Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. The objective of ‘Audiowala Bus station’ created awareness & popularized the Brand “Parle Marie” amongst masses in small towns and rural market where their main brand Parle Glucose is already popular.
Also, Godrej Consumer Products Limited is the largest home-grown home and personal care Company in India. ‘Audiowala Bus Station’ was for Good Knight fast card. The main objective was to thoroughly educate rural consumers of Maharashtra about Good Knight’s innovative cost-effective mosquito repellant – Fast Card. The campaign was very successful and helped the sales of Good Knight fast card.
Rural marketing involves addressing over 700 million potential consumers and over 40 per cent of the Indian middle income. No wonder, the rural markets have been a vital source of growth for most companies. With the help of right choice of mediums, today the agencies like Vritti iMedia are able to bring Rural Marketing at a stage where it is vital, not only to reach the right target audience but also earn profits through sales in these areas.

About Vritti
Vritti has achieved enormous success in promoting various brands and services in rural market. With the help of extensive advertising strategies and team of skilled members, Vritti iMedia has set a benchmark in the rural world. The growth of technology and acceptance of new ideas by the rural India has helped towards the success of promotions by Vritti iMedia.

For more information contact:
Name: Rajesh Radhakrishnan
City: Mumbai
Country: India
Ph: +91 22 67102218
Email: [email protected]
Website: http://www.vrittiimedia.com/