According to a U.S.-based market research firm, Transparency Market Research (TMR), the global polyphenols market will demonstrate a CAGR of 6.1% during the forecast period of 2012 to 2018. The global polyphenols market was estimated to be US$580 million during 2011 and will expand up to US$873.7 million by the end of the forecast period. The market will display a moderate CAGR of 8.2% in terms of global consumption. The polyphenols market was noted at 12,214.4 tons in 2011 and is anticipated to reach a total consumption of 21,032.7 tons by the end of 2018. All these statistical forecasts and more along with key market insights are available in the TMR report titled “Polyphenols Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 - 2018”.

Polyphenols Market Report at http://www.transparencymarketresearch.com/polyphenol-market.html

The industry faces key challenges when it comes to sourcing and supply chain quality. These challenges have been multiplying due to issues concerning land use. Due to the increased pressure on land for agriculture and development, the investment in sustainable supply chain and research is focused on finding out the exact class of plant for production.

According to a lead analyst at TMR, “Companies in the global polyphenols industry, instead of relying on plants from a third party, are now focusing more on controlling their supply chain.”

More research is required to develop the cultivation methods and great care needs to be taken to select the right raw material for cultivation. In addition, the rapidly decreasing number of bees and other pollinators has had an impact on the supply volume and quality. Apart from supply and quality issues, the industry is inhibited by non-uniform labeling regulations across various regional markets. This lack of standardization in unregulated markets will further suppress the global polyphenols industry.

According to geography, the global polyphenols market will be led by Asia Pacific, which accounted for 40.3% of the global demand in 2011, followed by 27.8% in Europe. In addition, Asia Pacific will demonstrate a growth of 8.8% CAGR during the forecast period. Product-wise, the global market for polyphenols is segmented into apple, green tea, grape seed, olive, cocoa, pomegranate, and others. Grape seed polyphenols accounted for 50% of the total polyphenols demand. This was followed by the green tea and apple polyphenols segments, which together held 32% of the total market consumption. Application-wise, the polyphenols market is led by the functional beverages sector, which held 44% of the global demand in 2011, followed by functional foods with 33% demand.

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The global polyphenols industry is highly concentrated in nature and the top three companies dominated the market with over 80% of the market share in 2011. During the same year, Naturex held 35% of the total market share. Other leading companies operating in the global polyphenols industry are Ajinomoto OmniChem Natural Specialities, ADM, Diana Natural, Chr. Hansen, DSM, FutureCeuticals, Frutarom, Martin Bauer, Layn Natural, Prinova, Tianjin Jianfeng Natural Products, and Sabinsa Corporation.

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