Jakarta, Indonesia, September 02, 2014 - PT MicroAd Indonesia, (hereinafter referred to as "MicroAd Indonesia"; Headquarters of Jakarta, Indonesia; COO: Yoshiki Enohara) a leading Digital Agency in Indonesia, announced that it has established a local subsidiary "PT Digital Moda Indonesia (hereinafter referred to as "Digital Moda")", and has launched a new women's online media, "MyKawaii Style", that introduces Japanese fashion in Indonesia.


Although Muslim fashion has been the mainstream in Indonesia, the fashion style is changing, especially amongst the young generations who are interested in international trends.
Moreover, the E-commerce market in Indonesia is expected to witness a rapid growth, with the sales amount almost triple over the next few years from 1.79 billion in 2013 to 4.49 billion in 2016.

image: E-commerse Sales Growth in Indonesia
Source: eMarket (B2C Ecommerce Climbs Worldwide, as Emerging Markets Drive Sales Higher)

"While offering the latest Japanese women's fashion information through ‘MyKawaii Style', we can also understand more about the women's fashionindustry and consumer behaviour in Indonesia," said Yoshiki Enohara, COO of MicroAd Indonesia. "With the accumulated market knowledge, we would like to start an E-commerce business here."

PT Digital Moda Indonesia Company Profile:
Company name: PT Digital Moda Indoensia http://bit.ly/1oz7NxG
Location: Indosurya Plaza Floor 3A Jl. M.H. Thamrin No. 8-9 Jakarta Pusat
Established: June 27, 2014
CEO: Suryanto Wijaya
Director: Yoshiki Enohara
Director: Emily Yoshigoe Wijaya
Operations: Internet media, E-commerce

Inquiries about this press release:
Inquiries about MyKawaii Style: Alexander Christian Telephone: (+62) 21-293-88488
Inquiries about news coverage: Mio Matsumoto/ Charmax Cheong Telephone: (+65) 6225-9589


Press Contact
Mio Matsumoto
MicroAd Singapore Pte. Ltd.
10 Anson Road #09-04 International Plaza Singapore 079903
65-6225-9589
http://www.microad.co.jp/en/