As the famous saying would have it- ‘Change is the only permanent thing’. Everything, around us has altered radically. Right from the food we eat, clothes we wear, to the devices kids are holding. There is this incessant urge in human DNA to leap further and transform the world. Public Relations, is no exception to this inevitable renovation of the universe. While a few years ago PR had this conventional savor of execution via Press Releases, Interviews, and Press Conferences. Over the years, it has metamorphosised to modern media and has incorporated many new channels, like Social Media. However the need of Public Relations for the vigor of the brand is still indispensable.
One thing which is too obvious to be utteredis that Social Media is a great tool for the primary pillar of Marketing- building relationships with customers and fans. Social Media gives a brand the leverage to make its people believe that they are not phony, they can be trusted and they are there to listen. And that’s what PR has always existed for- To persuade its people, investors, stakeholders, partners and everyone they are heard to. Actually social media is just another, yet extremely effective, tool of Public Relations. To call Digital and Social, a ‘Trend’, would be erroneous, for it is to stay here for a long- long tenure. It is no rocket science- You have to be where your audiences are- and today it’s Social. Lot of brands are still looking at the best way to optimize their digital presence and social media engagement, which is a great opportunity for PR because it’s all about easy, instant and precise engagement and relevant content. This brings traditional Public Relations to a new level, to a new diaspora. This era is for PR to lead and step up to create that dialogue, win trust, engage people and do what PR has always been doing- MAKE PEOPLE BELIEVE.

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