Baobab powder is made from the Baobab fruit after it is dried and ground. The taste of the Baobab powder is citrusy and sweet. This fruit is often used as a health supplement as it is considered to be a nutraceutical superfruit. It is majorly used in thickening of the sauces and beverages. It is rich in dietary fibers, potassium, iron, calcium, and magnesium. It is an exceptional ingredient for sauces and beverages, which increases the nutritional value of the beverages.
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COVID-19 Impact analysis
• COVID-19 has impacted various industries but majorly the food & beverage industries, which fulfills the essential requirements of the consumers.
• However, the lockdown and closures of the plants and factories has resulted in the decreased production of the baobab powder as most of the countries have been facing the COVID-19 crisiswhich has forced the economies to shut down the operations.
• The huge spread of the pandemic has created panic situation among the consumers as there is temporary shutdown of the retail stores which leads to the increase in the demand and sale of the convenience foods such as the bakery, confectionery and baby nutritious foods. Thus, these applications contribute toward higher and brighter prospects of the market.
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Top Impacting Factors
• The surge in the demand for healthier foods & beverages is acting as major force for the increase in demand and consumption of Baobab powder as it is in rich minerals such as potassium, dietary fibers, calcium, iron, and magnesium. It is best source for health supplements.
• The sports industry is also utilizing baobab powder extensively as it supports the nutritional value required by the sportsperson which also contributes toward the growth of the baobab powder market, further leading to the flourishment of the food & beverages industry.
• However, presence of large number of substitutes of baobab powder hinder the market growth.
Market Trends
Increased demand for healthier food
The surge in the demand and consumption of the healthier snacks, foods, and beverages is a great opportunity for the baobab powder manufacturers to introduce and market their products. The recent trend of healthy beverages and nutrition bars is influencing the baobab market growth, as manufacturers are using the powder in most of their products.
Key Benefits of the Report
• This study presents the analytical depiction of the baobab powder industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the baobab powder market share.
• The current market is quantitatively analyzed from 2020 to 2028 to highlight the baobab powder market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed baobab powder market analysis based on competitive intensity and how the competition will take shape in coming years
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