Due to expanding applications of ancient grains in the culinary, cosmetics, pharmaceutical, and medical industries, the ancient grains market is expected to rise significantly. Because ancient grains are more widespread in South America and U.S., the America is the largest market for them. Ancient grains have remained mostly unaltered over hundreds of years. They can be found in nearly anything, including cereals, salads, breads, and crackers, as well as pizza & quiche. Because of its gluten-free properties, amaranth and quinoa have attracted a lot of attention. Gluten can also be found in cereals including wheat, barley, and rye.
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Chia is a functional food since it aids in the prevention of cardiovascular disease, inflammatory and nervous system illnesses, and diabetes, in addition to contributing to human nutrition.
COVID-19 Impact analysis
• The COVID-19 pandemic has changed the market landscape. The market ecosystem has changed the way supply is accessed on the market. The outbreak (COVID-19), as a result of trade limitations and a decrease in consumption as a result of lockdowns by governments globally, has played a massive role in the grain products market in 2020.
• The outbreak of Coronavirus disease Food and Beverages producers depend on domestic and international suppliers for supply of raw materials. Since many governments restricted the movement of goods across the countries and locally, the production of raw materials had to stop.
• During the forecast period, growing demand for local, sustainable and organic food production should have a positive effect on the dairy food market. Production of organic food, including organic dairy products, focuses on consumer health, environmental and animal welfare.
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Top Impacting Factors
• Due to increased demand for healthful diets, these ancient grains have been shifted from local and regional stores to supermarkets and hypermarkets.
• Quinoa has risen to prominence among grains due to high recommendations from nutritionists and fitness experts as a strong source of amino acids.
• Furthermore, food and beverage companies are offering quinoa-based items to the market.
Market Trends
• Increasing promotion and continual innovation of ancient grains such as chia, amaranth, and quinoa, in the food sector provides significant opportunities for food product manufacturers.
• Growing demand for niche gluten free products.
• Increasing applications of chia, amaranth and quinoa in the pharmaceutical and cosmetic industries.
Cyclical trends
Trends follow a cyclical pattern. And, despite the fact that it took a couple thousand years for ancient grains to make a comeback, they're back in a big way. They're showing up in categories all over the food sector, from beverages to baby food and beyond, not only in classic uses such as breads and cereals. Consumers are now increasingly interested in how food is brought up and prepared and are prepared to pay a bit more for what they recognize as healthy.
Consumers are looking for foods that are good for the environment
Sustainable sourcing and include a variety of complex carbs in the diet are two concepts that are gaining traction. Grain-free is undeniably popular, as is the continuous emphasis on full complex grains and knowing where our food comes from. Consumers are looking for food that are good for the environment as an emotional reward. The need for claims like this, which are 100% intrinsic to ancient grains, is increasing.
Carbohydrate diversification sources
Another trend is the diversification of sources of carbohydrates that provide a greater nutritional value and contributing to improve soil health from maize and wheat to the less common grain (as well as legumes and tubers). Progressive consumers see food and grain as a way of improving human health and agricultural biodiversity in restoring the sense of connection.
Key Benefits of the Report
• This study presents the analytical depiction of the ancient grain industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the ancient grain market share.
• The current market is quantitatively analyzed from 2020 to 2028 to highlight the ancient grain market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed ancient grain market analysis based on competitive intensity and how the competition will take shape in coming years.
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