The Europe Rice Protein Market was worth USD 16.4 million in 2016, and is expected to grow at a CAGR of 5.7%, to reach USD 21.8 million by 2021. Rice protein is considered as an alternative to the popular whey and soy proteins. It is extracted by treating sprouted rice with enzymes to separate carbohydrates from proteins. The extracted protein is added directly or as flavored in the industries. Rice protein flavor is preferred to whey protein in artificial flavoring industry due to its distinct taste and flavor and it is also less unpleasant than whey protein.
Rice protein contains high quantities of cysteine and sulphur containing amino acids. It is generally used in conjunction with pea protein to balance the lack of lysine in rice protein. The amino acids present in rice protein are essential in tissue rebuilding and it is also found to aid in the recovery of muscles.
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Increasing demand for the use of dietary supplements in food and growing awareness of consumers towards healthy eating habits are majorly expected to drive the market. Increase in demand for plant based protein consumption in diet management, growing use of artificial protein flavors in food and beverage industries, applications of rice protein in pharmaceutical and cosmetic industries are also expected to drive the market growth. However, presence of better alternatives such as soy and whey proteins and relatively high costs are restraining the market growth.
The Rice Protein Market is categorized based on the product, type, application, form and region. Based on product, the market is categorized into Concentrates, Isolates and Hydrolysates. Isolates are the most common type of proteins and hence they occupy the largest market share in products segment. Based on type, the market is categorized into Organic rice protein and Inorganic rice protein. Organic rice protein holds the largest market due to the increasing demand for gluten free and non GMO protein supplements. Based on applications, the market is segmented into Pharmaceuticals, Food and Beverages, Cosmetics, Animal Feed and others. Food and beverage market holds the largest market share due to the large number of applications in this segment and high demand for nutritional food. Food and beverage segment is further categorized into Sports and Energy Nutrition, Bakery & Confectionary, Meat Analogues & Extenders, Dairy Alternatives and others. Based on form, the market is segmented into dry form and liquid form.
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Based on geography, the Europe market is categorized into U.K, Germany, France, Spain and Italy. U.K leads the market due to the high demand for rice protein flavor in food and beverages industry.
Some of the major players in this region are RiceBran Technologies, AIDP Inc., Nutrition Resource Inc, Axiom Foods Inc., Golden Grain Group Ltd., Nutribiotic, Shaanxi Fuheng (FH) Biotechnology Co., Ltd. Bioway Organic Ingredients Co., Ltd. and Shafi Gluco Chem Pvt. Ltd.

Market Segmentation
1)Product
• Introduction
• Concentrates
• Isolates
• Hydrolysates
• Y-o-Y Growth Analysis, By Product
• Market Attractiveness Analysis, By Product
• Market Share Analysis, By Product

2)Type
• Introduction
• Organic Rice Protein
• Inorganc Rice Protein
• Y-o-Y Growth Analysis, By Type
• Market Attractiveness Analysis, By Type
• Market Share Analysis, By Type

3)Application
• Introduction
• Pharmaceuticals
• Food & Beverages
• Sports and Energy Nutrition
• Bakery & Confectionary
• Meat Analogues & Extenders
• Dairy Alternatives
• Others
• Cosmetics
• Animal Feed
• Y-o-Y Growth Analysis, By Application
• Market Attractiveness Analysis, By Application
• Market Share Analysis, By Application

4) Form
• Introduction
• Dry Form
• Liquid Form
• Y-o-Y Growth Analysis, By Form
• Market Attractiveness Analysis, By Form
• Market Share Analysis, By Form

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