LISBON, Portugal, 8th November 2016 – Asaan, one of the world’s first social shopping platform (app and website) which allows users to not only shop through a range of thousands of products and services, but also provides them with the opportunity to share their purchases and gain cash back if other users buy the same product, was launched on Monday at the Web Summit 2016 in Lisbon, Portugal.

Developed by India-based start-up tech firm Asaan, which means “easy” in Hindi, aims to build a new social network focused around shopping, where users can interact with one another and recommend or “honk” products and services – ranging from clothes, electronics and travel – “for” which they receive cash back when other users purchase the same product. Buyers can select from a wide array of discounted goods and services from the top Indian e-commerce sites such as Amazon, Snapdeal, Myntra and more than 300 ecommerce sites in United Kingdom.

As e-commerce spreads to emerging markets, opportunities for social shopping experiences will become a unique opportunity for consumers to interact with one another, recommend their purchases and even share personal pictures and details. In India alone, the number of smart phone users is estimated to increase by 500 million by 2020.

Asaan aims to engage online shoppers into a more curated shopping experience. It enables consumers to simply and easily recommend products without the need of writing reviews and blogs. They simply “honk it” and share links and selfies with the product. Users become “influencers” when friends follow them, which means more cash back in an e-wallet if others follow-up and buy the same product or service.

Background information:

Asaan is a social shopping network that enables shoppers to discover and buy the best products curated by a community with great taste. The company was founded in September 2015 by Bhupinder Tomar and Aashish Sehgal who quit their successful professional careers to pursue this new venture. The company is headquartered in Gurgaon, India and has 14 employees.

For further details:

Bhupinder Tomar, Founder & CEO
Email:[email protected]

Website:www.asaan.com
Twitter:@AsaanHQ
Facebook: www.facebook.com/AsaanHQ
Google Play:https://play.google.com/store/apps/details?id=com.asaan.shopping