A Ghost shopper is a person or a group who is sent to a location to observe specific areas of service. Depending on the company's goal and the challenge at hand, these elements may be few or several. This site could be a grocery store, a mall, a restaurant or café, or even a bank branch.
In general, mystery shopping can take place everywhere where clients and customers go on a regular basis. The major goal is to assist the management and marketing teams in identifying service flaws and determining how to address them. The fundamental goal of mystery shopping is to improve the customer experience.
Businesspersons use mystery shopping companies to help them allot work and simplify their tasks. These agencies have the difficult task of finding people who satisfy the target shopper's criteria and can blend in with the throng while mystery shopping.
 To be a successful freelance mystery shopper, certain qualities are required.

• Active and Obedient: This is crucial for folks who want to work as mystery shoppers. This refers to their capacity to appropriately follow instructions given to them. The importance of timely action and work cannot be overstated. Each client expresses his or her needs and expectations in detail. As a result, the mystery shoppers must follow instructions without feeling like they are in charge or exacerbating any undue superiority complex. Timely reporting, punctuality at the event, and an active body and mind are all important considerations.

• Truthfulness: Every mystery shopper must be completely objective. He must be objective in his approach to work and should not be swayed by outside influences such as bribery or quick attention from owners and ground-level management. The report must be truthful, as the company's ultimate goal is to gather genuine input and identify areas where significant improvements can be made to boost sales. It is critical to be trustworthy, or no one will be interested in future negotiations and offers.


• Ability to blend in: This refers to how approachable a mystery shopper is in order to blend in with the crowd to whom he is assigned. This is a method of obtaining vital feedback from other customers who feel as if they are sharing their sentiments and frustrations with a friend they have known for a long time. Furthermore, the organization must feel comfortable sharing exactly what they are searching for. Hidden agendas and secrets go unnoticed, perhaps jeopardizing the entire process.

• Exceptional memory and critical thinking: Both of these qualities and skills are essential for a competent mystery shopper. It is required for minute aspects such as customer service counter conduct; cash counter service, salesman assistance, and so on. Little details must be recalled because writing them down at the venue is impossible and must be saved for later.