It’s yet another sign that we’re well into the age of big data: Facebook is planning a mobile-ad network enabling the social network to harness its data about users to help brands target ads on other services, according to Re/Code.
The network, which has been in the works for years, will launch at Facebook’s F8 conference at the end of the month, Re/Code said.
The effort is designed to boost Facebook’s ad inventory and, at the same time, cater to mobile devices, in which there is less space to display ads.
PR pros and communicators, of course, continue to extend their services into paid advertising markets. Some shops have opted to outsource the job while others have brought the discipline in-house and created new divisions.
Either way, as content marketing and data mining continue to inform both advertising and communications, PR execs must adapt. The trend is toward more integration and communicators are sometimes going well beyond their traditional PR channels.
With that in mind, here are five tips to optimize your Facebook ad campaign, compliments of Chase Fitzgerald, social media strategy manager at Max Borges Agency. It’s a template for your ad strategy, which will need certain modifications for the mobile space.
Social media and illegal drugs couldn’t be more different, but reports are now suggesting that addictive social media behavior can be linked with substance abuse.
The report goes beyond previous claims which have explained that social media can be addictive, and actually suggests that people who are addicted to social media could more easily become addicted to illegal substances and alcohol.
Hormes did explain, however, that this new research should not be used as conclusive evidence that regular use of social media constitutes a real and legitimate addiction. In fact, Hormes described that there is not a real question about what can actually be considered an addiction. The answer, according to Hormes, depends on how you define the word addiction. Some people assume that addictions are specifically related to substances that are ingested, while others may consider it to be a more broad term. The evidence is interesting, but certainly not conclusive.
Social media and illegal drugs couldn’t be more different, but reports are now suggesting that addictive social media behavior can be linked with substance abuse.