Upright is an instant oatmilk product that’s allergen-free and packed with protein. On Monday, the company launched a pre-sale for their upcoming fundraising campaign after long-awaited SEC rule changes officially went into effect. Investors can now reserve a stake for as little as $150.
Backed by Harvard and Yale scientists, they project 60% margins and an ARR of $44M by EOY 2024. The company is headquartered in Branford, Connecticut and founded by Betty Tang and Thu Ra, two entrepreneurs who met while studying at Yale. Upright's mission is to make delicious food that's better for people, and our planet. Their first product is an instant oatmilk as nutritious as dairy in three delicious, creamy flavors: original, vanilla, and chocolate.
Upright has just launched on Republic. There, investors can indicate their interest using a “pre-sell” feature for their offering, which was previously only allowed for certain deals. The SEC refers to this as “Testing the Waters” and it helps companies gauge the market before their launch. It gives investors more power to use their potential dollars as their vote for the companies they want to see shape the future. To learn more, visit www.republic.co/upright
Republic is a leading investment platform that provides access to startup, real estate, crypto, and video game investments for both retail and accredited investors. Republic has facilitated over $250 million in investments by our global community of over one million members. Headquartered in New York City with a team in six countries, Republic is backed by Binance, AngelList, Passport Capital, and more. For more information, visit www.republic.co