The global video conferencing market size is expected to reach USD 9.95 billion by 2028 with a CAGR of 11.4% over the forecast period, according to a new report by Grand View Research, Inc. Trends such as the increasing transition towards cloud and the growing adoption of Video Conferencing as a Service (VCaaS) are expected to drive market growth. As remote and globalized working models are becoming popular, the move to the cloud is becoming inevitable, thereby driving the demand for video conferencing solutions.

Due to the COVID-19 pandemic, a large number of organizations globally have encouraged their employees to work from home or remotely, driving the demand for video conferencing applications and software. The education sector witnessed a notable rise in the demand for these solutions in 2020 to continue with online learning and seminars. The primary growth driver for the market, especially in 2020, remained the need for organizations to facilitate employee collaboration, which led to the demand for conferencing apps such as Microsoft Teams, Google Meet, and Zoom. Several companies have witnessed the digital transformation in just 2 to 3 months that would otherwise occur over two years due to the COVID-19 pandemic. However, despite the elevated demand, security concerns have posed to be a challenge to market growth.

The increased demand for these solutions has encouraged market players to offer products with distinctive features and innovations to remain competitive. In 2020, Google Meet, Google’s video meeting tool that was meant to be an enterprise solution, was made available to everyone to directly compete with competitors. Furthermore, in April 2020, Facebook launched its video meeting tool Messenger Rooms, which allows 50 people to join a video conference. In March 2020, Microsoft Corporation rebranded Office 365 to Microsoft 365 to go beyond enterprise customers, which widened its subscriber base.

Companies with a global presence and workforce are the early adopters of video conferencing technology and more likely to deploy video conferencing systems to enable effective communication between multiple teams located in different countries. Video conferencing technology also provides a better social interaction platform as compared to conventional voice calls as it offers features such as eye-to-eye contact. With the increasing globalization of businesses worldwide, the need is strong to set up a flexible, cost-effective, and scalable communication network, which helps facilitate better communication, team collaboration, and decision-making capability.

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