Televisions have transformed with the emergence of digital technologies and the internet. Though the online TV sector is growing, traditional TV still accounts for a larger share of the TV market. With digital terrestrial transmission, the number of TV channels available in the average home has increased. These days, broadcasters are aiming to transmit to the widest audience in their markets.

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A television transmitter broadcasts an electromagnetic signal to the television receivers. A television transmitter consists of video modulator and an audio modulator. Television transmitters emit television signal containing video and audio information. The video signal is generated by a television camera whereas the audio signal is produced by microphone.Terrestrial TV services need a network of transmitter towers. These transmitters broadcast the TV signal through either UHF (ultra high frequency) or VHF (very high frequency) transmission.

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Large numbers of transmitter towers are required to ensure that a particular area has complete transmission coverage, as geographical structures such as mountains, hills, or large buildings can block TV signals. Hence, the TV transmitter market has experienced exponential growth in the last decade to fulfill this increasing demand. There are a number of standards to comply with in the TV broadcasting industry. In the TV transmitter market, ITU (International Telecommunication Union) defines standards used in the broadcasting industry. TV broadcasting standards include European standard DVB –T, North American standard ATSC, Japanese standard ISDB – T, DTMB/CMMB etc. Vendors are focusing on incorporating key features in their

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TV transmitters such as compliance with multi digital broadcasting standards, high efficiency, easy maintenance, installation and operation, flexible system configuration, and reliability.UHF TV transmitters are increasingly preferred in the market as there are a greater range of frequencies for transmitting. With technological improvement, the range of usable frequencies has effectively expanded in the market. To reduce wasted spectrum and transmission costs, digital terrestrial (DTT) services have replaced analogue terrestrial TV services across the world. In 2006, the International Telecommunications Union (ITU) proposed a plan for the global migration from analogue to digital terrestrial television between 2015 and 2020. With technological migrations, the TV transmitters market is expected to experience huge growth over the forecast period.

The global TV transmitter market can be segmented based on component, distribution channel, application, and region. In terms of component, the TV transmitter market can be classified into transmitter type and professional services. Transmitter type segment is bifurcated into UHF TV transmitter and VHF TV transmitter. UHF transmitter segment is expected to expand at the highest CAGR over the forecast period. UHF TV transmitter segment is further classified into high power, medium power, and low power. VHF TV transmitter segment is classified into medium power and low power. Based on distribution channel, the TV transmitter market can be bifurcated into company owned and third party. Based on application, the TV transmitter market can be categorized into small TV station and large TV station.

Based on region, the global TV transmitter market can be categorized into North America, Asia Pacific, Middle East & Africa, South America, and Europe. Asia Pacific dominates the TV transmitter market and is expected to continue contributing the largest share over the forecast period as well.

Key players operating in the global TV transmitter market include Rohde & Schwarz GmbH & Co. KG., 8BTSI Corp., NEC Corporation, Toshiba Corporation, Egatel S.L. BBEF Electronics Group Co., Ltd., Hitachi Kokusai Electric Inc., GatesAir, Inc., Plisch GmbH, Gospell Digital Technology Co., Ltd., Gigamega Technology Co., Ltd. and SY.E.S.S.r.l. The market is fragmented and established companies are focusing on enhancing their product portfolio with efficiency, minimal operating costs, and through compact design.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

· Market segments and sub-segments

· Market trends and dynamics

· Supply and demand

· Market size

· Current trends/opportunities/challenges

· Competitive landscape

· Technological breakthroughs

· Value chain and stakeholder analysis

The regional analysis covers:

· North America (U.S. and Canada)

· Latin America (Mexico, Brazil, Peru, Chile, and others)

· Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)

· Eastern Europe (Poland and Russia)

· Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)

· Middle East and Africa (GCC, Southern Africa, and North Africa)


The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

· A complete backdrop analysis, which includes an assessment of the parent market

· Important changes in market dynamics

· Market segmentation up to the second or third level

· Historical, current, and projected size of the market from the standpoint of both value and volume

· Reporting and evaluation of recent industry developments

· Market shares and strategies of key players

· Emerging niche segments and regional markets

· An objective assessment of the trajectory of the market

· Recommendations to companies for strengthening their foothold in the market

The main aim of the report is to:

· Enable key stakeholder’s in the market bet right on it

· Understand the opportunities and pitfalls awaiting them

· Assess the overall growth scope in the near term

· Strategize effectively with respect to production and distribution



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Source: ourcryptojournal