Cardiac rhythm management (or electrophysiology) is an important arena of cardiovascular disease (CVDs) therapy which offers accurate diagnosis and treatment for various cardiac disorders. The cardiac rhythm management (CRM) devices has proven with significant performance in cardiac rhythm problems such as bradycardia and tachycardia which are affecting heart's electrical system. Cardiac failure and its related disorders has posed a serious mortality as well as morbidity concern across the globe and thus this scenario offers a substantial opportunity for cardiac rhythm management (CRM) devices market. The cardiac rhythm disorders are generally managed with various cardiac rhythm management devices which includes biventricular pacemakers, implantable defibrillators, and invasive electro physiologic procedures. Rising demand and increasing growth potential for cardiac rhythm management are highly imposed by rising incidences and prevalence for cardiac diseases. Moreover, evolving technology has driven the market to undergo heavy research and innovation in the offered products to the customers. Research and development activity has observed as a key business strategy to position the individual manufacturer differentiated in the market.

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The key risk factors for cardiac disorders generally includes rise in cholesterol levels in blood, hypertension, unhealthy lifestyle, and excessive smoking. Rising epidemiology for cardiac disorder has resulted into rising demand for cardiovascular therapeutic devices such as cardiac rhythm management (CRM) devices. Across the globe, various government bodies and organizations implement numerous initiatives to spread awareness about current trend and offerings in the market to judge their medical decisions, increase public awareness of cardiac disorder, and enhance the people’s quality of life suffering with heart disorder.

Based on product type, cardiac rhythm management devices market is segmented into Pacemakers, Implantable Cardioverter Defibrillator (ICDs), and Cardiac Resynchronization Therapy (CRT) devices. Pacemakers, Implantable Cardioverter Defibrillator (ICDs), and Cardiac Resynchronization Therapy (CRT) devices are used to treat and correct the cardiac disorders like arrhythmias and other related disorder. Cardiac rhythm management (CRM) are considered as a standard therapy option in most of the countries. Implantable Cardioverter Defibrillator (ICDs) segment dominates the cardiac rhythm management (CRM) devices market with a major market share, followed to it pacemaker and Cardiac Resynchronization Therapy (CRT) devices also makes a considerable market share. Moreover, current development in Cardiac Resynchronization Therapy (CRT) devices has further product expansion by variation in product offerings such as CRT Defibrillator (CRT-D) and CRT Pacemaker (CRT-P).

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The global cardiac rhythm management (CRM) devices market is anticipated to propel at a substantial CAGR during the forecast period 2019 -2028. Due to high geographic incidence and prevalence for cardiac disorders and high healthcare expenditure, U.S. dominates the market followed by European countries. Whereas, Asia Pacific due to its large population and improving healthcare facilities has recorded with sharp increase in the demand for cardiac rhythm management (CRM) devices market. The market saturation in the US and European countries have forced the market players to explore the opportunities in emerging markets such as India, Japan, China, Japan, and Brazil. The larger patient pool and improving healthcare structure in developing countries has led to substantial opportunity for market growth during the forecast period 2019 - 2028. However, intense pricing pressure and limited healthcare resources is anticipated to retard market growth in the developing countries.

Biotronik, Inc., Boston Scientific Corporation, St Jude Medical, and Medtronic plc., and Abbot Vascular are the major players operating in the market.

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