Amidst the continued dominance of digital, some things are more effective when paired with the traditional. For instance, attracting highly targeted leads. If you participate in trade fairs and do so with a flair — e.g. By renting an exhibition trailer hire Wales — and strategically promote your attendance on social media, you can guarantee to reach the audience that you’re targeting.

If you want to really get noticed by potential customers at county and country fires, we’ve gathered these seven tips just for you.

Know who you’re targeting. No matter what kind of promotion you’re doing (e.g. Putting up signs in Welshpool, advertising on Facebook), it won’t be effective if it’s not designed to reach your target audience. Before attending a fair, research who among your prospective customers are likely to attend and craft a plan based on their profile and pain points.

Stand out with customised trailers. Over the past years, more and more trade fair participants are investing in exhibition trailers. They’re not only more noticeable; they’re also more flexible and versatile. In connection to this, it’s also a must to deploy your best and most professional people and be sure they’re presentable — like your booth.

Distribute on-brand materials. A trade show is one of the best platforms where you can showcase your products or services before a narrowed-down audience. So make it a point to give away samples of your new product. You can also play marketing videos or host an activity that will emphasise the importance of your service. The important thing is to be the event itself — give a reason why the attendees must check out your booth.

Contemplate becoming an event sponsor. There’s a reason why many exhibitors want to be event sponsors, not just mere participants. From having a full-page ad on the souvenir magazine or a bigger slot on the organiser’s website, you’ll have more opportunities to promote your business.

Promote your participation online. Trade shows in themselves are great. So does social media. And your website. When combined, they have stronger potency to convert leads to customers. In the weeks and days leading up to the fair, during the fair itself, and after the event, you have to talk about your participation online.

Make your branding consistent. From the trailers to promotional materials to giveaways, branding consistency is essential. Use your brand’s colour scheme, logo, and font guidelines across your assets so that the attendees can easily recognise and remember your product or service.

Don’t forget to collect information from participants. Getting noticed is one thing. Making sure you obtained their information (i.e. Name, contact number, email address) is another. You can professionally collect this by asking them to drop their business cards or fill out an online form.

Make Your County or Country Fair Participation More Effective

Joining a trade fair? If you want to stand out and attract quality leads, Exhibition Trailer Hire Wales has your back. Roomy and robust, their trailers are easy to customise — built to boost your brand’s visibility no matter what type of event you’re in.

Apart from these trailers, they also produce signs in Welshpool — from exhibition signages and rally plates to vehicle signs and full-window frosting. For more details about them, visit https://www.exhibitiontrailerhire.com. You can also reach out to them at [email protected] or 01938 556695.