In a recent press release, Live Nation announced that they have changed the name of their outdoor music venue. The new name of the Sacramento area venue is now sleep train amphitheater wheatland. It was initially known as Toyota Amphitheatre.
According the press release, ‘’ The name of Toyota will be displayed on the face of every ticket and the logo together with the new name of the venue will be displayed on all the signage elements, promotional materials as well as show space on Ticketmaster and Live Nation websites. Toyota will also benefit from promotional opportunities such as digital advertisements, social media mentions, drive events and much more.’’
Apart from adjustments in branding, there is no reliable information on whether other aspects of Wheatland amphitheater will change or not. The event tickets can be bought on the official website of Stub Hub.
Amphitheatre has changed its name a number of times, this isn’t the first time. For instance, in 2000, when it initially opened, it was known as the Sacramento Valley Amphitheatre. The name was later changed to AutoWest Amphitheatre. In 2003, the venue was changed to Sleep Train Amphitheatre.
Despite the many changes in names, amphitheater is still one of the best and popular attraction in the region. Currently, there are many upcoming events under their wing. For more information one can visit wheatland amphitheater website.