Market Analysis

Gauging and evaluating the potential of this speciality Tea market to upsurge in the years to come, Market Research Future has recently published a study report asserting that the global Matcha Tea Market will accrue e USD 5.62 Billion by 2023, registering 9.69% of a CAGR during the period of 2017 to 2023. Matcha Tea a Speciality tea, although formed from finely powdered green tea; has different processes of harvesting and preparing. Harvested by covering the tea plant with a cloth Matcha Tea is prepared by simmering the tea power and then whisking the decoction to froth using a bamboo stick. These different processes offer it a better texture, a deep flavour along with high degrees of amino acid/ L-theanine that inhibit probable side-effects of caffeine. According to medical science, L-Theanine acting upon the brains functioning gives a feeling of relaxation & well-being. By creating alpha waves, it induces a relaxed yet alert state.

Moreover, consumption of this tea ensures supply of vitamins and minerals in small amount and rich antioxidants such as polyphenols, a tried & tested formula to prevent heart disease and cancer as well as to control blood pressure, sugar levels, and aging. Similarly, EGCG, another polyphenol in matcha is effective for boosting metabolism of the body. While slowing the growth of cancer cells. These health benefits offered by the Global Matcha Tea are widening its uptake all over and augmenting its demand are escalating its market size on the global platform. Over the past couple of years Match Tea has evolved greatly.

Leading Key Players

The market is substantially competitive yet consolidated due to the limited number of players operating in the market. Strategic partnerships between Key players support the growth and expansion plans of the key players during the forecast period. The Key players operating in the market compete based on product portfolio, quality & product launch, and reputation. They aim to achieve this by providing excellent customer service, reliable delivery, competitive pricing, and free shipping.

Well established players partner with the raw material suppliers to provide the best-quality Matcha Tea in the market, they invest heavily in the R&D to develop new taste and attractive packaging. The significant growth in the market and immense revenue generation opportunities are attracting several new players to enter the Matcha Tea market.

Tata Global Beverages Ltd (India), AOI Tea Company (U.S.), Aiya Co. Ltd. (Japan), Nestlé SA (Switzerland), The Unilever Group (U.K.), Marukyu Koyamaen Co. Ltd. (Japan) and ITO EN, LTD. (Japan) are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Matcha Tea Market.

Browse Complete Cooked Research Report Enabled with Respective Tables and Figures is Available @ https://www.marketresearchfuture.com/reports/matcha-tea-market-2382

Segments

The Global Matcha Tea Market is segmented in to 5 key dynamics for the convenience of the report and enhanced understanding;

By Type : Comprises Caffeinated & Decaffeinated.

By Form: Powder, Loose Leaf, Tea Bags and other.

By Formulation: Plain & Flavoured.

By Distribution: Store Based and Non-Store Based.

By Regions: North America, Europe, APAC and Rest of the World.

Segment Flavoured Matcha Tea is expected to perceive a higher growth rate during the review period.

Whereas, Segment Store based will lead the global Matcha Tea market during 2017-2023.