Academic and global myopia authority Associate Professor Mohamed (Mo) Dirani collaborated with Singapore’s award-winning creatives, Hwee Goh and David Liew to produce this engaging, readable series to prep children for this new digital world.

The Health Promotion Board supports Plano, a healthtech Singapore-based startup led by Assoc Prof Dirani, to spread its message of myopia prevention in schools. In 2019 alone, Plano visited 50 schools including Methodist Girls’ Primary School, Rosyth Primary School and Lakeside Primary School.


IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), have today launched a national pro-bono campaign in collaboration with their CSR partner plano, strategy-led design agency fst, and with the support of industry partners. The campaign aims to drive awareness in Singapore, a country which has been become known as ‘the myopia capital of the world’.

The striking campaign which will run across OOH, Print, Digital, Television, Radio and Social Media for the 8 weeks commencing Monday 25th February; dramatises the square eyes parable to drive home the message that excessive/unhealthy device usage has been scientifically linked to a myopia (short-sightedness) epidemic.