The world of business is evolving rapidly, and organisations have been striving to stay abreast with the pace for business continuity. Survival was the sole objective amid global COVID-19 pandemic. As remote working became an essential norm overnight, application delivery to remote workforce also became one of the most imperative operations of businesses. This will predominantly drive demand for end user computing worldwide according to a new ongoing study of Fairfield Market Research. While market experienced demand for low-cost entry-level versions of end user computing solutions initially, vendors soon started witnessing ascending demand for advanced, customised, and long-term packages. Free trials were also popular among enterprises during the initial months of pandemic, notes the report.

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Increasing Virtualisation Highlights Need for More Efficient End User Computing Solutions
With an expanding workforce operating on the move, or remotely, the need to have access to applications, corporate data, and a host of online resources continues to soar. An increasing number of mobile devices, deepening Internet penetration, and entry of work-from-home/work-from-away culture in the mainstream will collectively remain the driving force behind the growth of end user computing market. The report says that as a greater number of companies showcase their support to workplace mobility with risk minimisation and maximum compliance, demand for end user computing solutions like app or desktop virtualisation is expected to rise.

Advent of mobile computing has pushed the establishment of bring your own device (BYOD) trend at corporate workplaces. The cloud technology has also advanced, leading to its greater business integration. All these collectively push the need for a model that boost productivity and efficiency, ensuring corporate data security at reduced costs. As more organisations look forward to joining the virtual work culture ensuring enhanced security, prospects of end user computing service providers are likely to flourish in the near future.

Dominance of North America Intact
Attributing to the exponential rise in mobile device usage, and growing prominence of BYOD trend at workplaces, North America is likely to remain dominant over other regional markets throughout the period of assessment. Asia Pacific also reflects tremendous market growth potential owing to the rapidly increasing number of new enterprises, an expanding IT workforce, growing sophistication of IT infrastructure, and improving network connectivity. On the other hand, the Latin American market is also expected to represent a lucrative market as it witnesses a mass shift of businesses away from legacy desktop infrastructure toward virtualisation.

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Competition Landscape Analysis
Amazon Web Services (AWS) recently introduced its new End User Computing Competency for all AWS Partner Network Consulting Partners. Vmware, Inc., Citrix Systems, Inc., Fujitsu Ltd., Genpact, Hitachi Systems Micro Clinic, Mindtree, CSS Corp, Coreio, EMTEC, Data Integrity Inc., Emerio, Focus Technology Solutions, HCL Infosystems, Fortem Information Technology, IDS, Infosys, Igel, Netapp, The Ergonomic Group, and Tech Mahindra are some other major vendors driving competition in the global end user computing landscape. While the market remains moderately competitive, strategic partnerships will continue to gain prominence among companies as they look to leverage shared benefits.

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