The online fitness market was valued at USD 6,148 million in 2020 and is anticipated to reach USD 59,259 million by 2027, witnessing a CAGR of 33.2% during the forecast period 2021-2027.

The online fitness market is a next-generation fitness revolution that provides users with convenient fitness/wellness services and access to online trainers and instructors instead of going to physical facilities. The various forms of online or virtual fitness aids in having good accessibility of health and fitness to users. Online on-demand and live streaming fitness offer advantages like flexibility in schedule, an extensive range of fitness formats like yoga and meditation, provides proficient guidance at the home/office.

The mounting demand for AR and VR based fitness programs, flexibility in seeing the content remotely, increase in awareness about health and well-being, the growing prominence of online fitness programs among the elderly and adult population, initiatives by the government to develop subscription-based virtual fitness training sessions, and rising interest of medical insurance providers about online fitness services to reduce health insurance costs are the drivers that propel the growth of online fitness market.

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Asia-Pacific is anticipated to have a high CAGR during the forecast period 2021-2027 owing to the increase in adoption of mobile devices and pro-fitness government policies leading to growth in online fitness solutions. Furthermore, many product launches by various fitness tech startups to expand their reach will provide opportunities for growth in the region.

Move GB revolutionized its business and wanted to reduce the economic impact of COVID-19 crisis. They quicly adapt themselves to subscription-based fitness platform via online platforms and launched Move At Home Service and have generated revenue of £1m for fitness, yoga and dance instructors across the UK.

ClassPass, teamed up with Fyt, one of the largest personal training services, in order to emphasize on live streamed virtual personal training sessions.

HealthAssure, a primary healthcare aggregator, acquired FitMeIn, an on-demand fitness subscription service with more than 2,500 fitness centers and coaches.

Some of the key players operating in the online fitness market: Fitbit LLC, ClassPass Inc., Les Mills, FitnessOnDemand, Navigate Wellbeing Solutions, CFit Holding Corp., MoveGB, Sworkit, Charter Fitness Inc., and GoodLife.