There have been many research methodologies except pen and paper surveys now. The most common ones are CATI and online surveys.

But which one should you opt for?

Changing one research methodology to another is no small decision. So pick the one your respondents like.

Identify where you get most responses, where your respondents are comfortable, and where they are most honest, and go ahead with that.

Now both methodologies have their benefits and limitations. So, let’s first understand them one by one.

CATI – Computer Assisted Telephone Interview
I recently bought a car. And after 3 days, while working, I received a call from the dealer asking me several questions about my buying experience.

I answered two of his questions but he went on and on and I got irritated. I disconnected the call and blocked the caller.

These surveys are called CATI or telephone surveys.

In the CATI (Computer-Aided Telephone Interview), there is an agent or interviewer that calls the respondents and asks a set of predefined questions over the call. All the reponses are either automatically recorded by software or manually recorded by the agent/interviewer.

Further Reading: https://www.surveysensum.com/blog/cati-vs-online-surveys/