Have you recently bought a car?

After buying a car or any other product, you must have received a phone call asking for your feedback on the purchase.

On the call, an interviewer will talk about your buying experience, product experience, or service experience.

This phone call is called CATI – Computer-Assisted Telephonic Interview.

Let’s understand this.

So, what is CATI?
CATI or computer-assisted telephonic interview is a traditional research method where interviewers ask some questions from the respondents over the phone call. Basically, the interviewer reads a set questionnaire from the computer, gathers respondents’ answers, and punches it into the system (or sometimes the software automatically records it). CATI is similar to paper surveys, except everything is done online.

Further Reading: https://www.surveysensum.com/blog/cati-survey/