There are multiple customer experience platforms out there. Qualtrics and Medallia are the two of them.

Apart from creating surveys, analysis, and reporting, there is so much more to both of them.

But which one is the best?

Let’s dig further to help you choose between the best of the two options – Qualtrics or Medallia.

Qualtrics – Features and Limitations

Do you want to know how your customers feel about your products/ services, or what your employees feel about your organization?

Then, Qualtrics is your choice.

Qualtrics is a web-based CX platform that enables you to create and run customizable surveys. It helps you gather omnichannel feedback and gives you in-depth insights and reports using advanced analytical tools. Also, it helps identify the emotions, tone, and sentiment hidden in each response.

What else can you do with Qualtrics?

You can create feedback surveys, monitor the responses, design workflows, and assess the quality of the customer experience. All of this will get you detailed insights and help you create action plans to resolve any possible issues to close the loop quickly.

Qualtrics lets you analyze customer needs and understand their expectations. It enables you to tailor-make action plans so that you always deliver an outstanding customer experience. The transparency in operations allows you to collaborate with your team members and show them how your customers feel.

Qualtrics helps you close experience gaps by understanding the requirements in advance so that you can create workflows to resolve such issues in the future.

Further Reading: https://www.surveysensum.com/blog/qualtrics-vs-medallia/