Did you know “Indosat did 20 times more surveys in the last 6 months than in the past 1 year?”

Wondering how?

Well, earlier they were struggling with getting responses from their customers via calls. And low response rate means, less customer interaction, and reduced sales.

So, what did they do? – They shifted to WhatsApp surveys.

Why?

Because customers now prefer other platforms in the market, especially, WhatsApp.

“That’s why 80% of messages sent on WhatsApp are seen within 5 minutes. – INC42”
Now,

They can limit the number of surveys sent to each customer.
They’ve started receiving real-time feedback.
They have saved 100K USD on the research cost.
And their response rate increased by 10 times.
That’s huge, right?

This is the reason why we say → send surveys on the RIGHT CHANNEL.

The challenge of low response rates was resolved by changing the channel. And they were extremely happy with the results.

But one challenge still remained. – With a lot of responses came the challenge of managing and analyzing the WhatsApp survey feedback. And if you won’t analyze those feedback then you won’t be able to take the required action.

So how will you analyze the WhatsApp survey feedback when you have thousands of responses?

Let’s begin and look at the WhatsApp survey feedback journey in detail.

Further Reading: https://www.surveysensum.com/blog/how-to-analyze-whatsapp-survey-feedback/