Every business wants to build a loyal customer base to run its business in the long run.

But, how do you build a loyal customer base? Is it all about the quality of your products and services alone? Or is there something else involved in creating loyal customers?

For instance, earlier we weighed customer loyalty only on the quality of products and services sold. But, it then became evident that customer loyalty also resembles the effort your customers put in to acquire your products and services. If your customers can’t find immediate solutions to their queries, connect to a customer support section to raise an issue, and get reliable customer assistance, they become disloyal. And, that means the more extra effort they need to put in to interact with your business, the more disloyal they become.

To resolve all these issues and help businesses measure and improve their Customer Effort Score (CES), several companies have developed CES tools like SurveySensum, Qualtrics, SurveyMonkey, etc.

Therefore, in this article, we will discuss points like what is a CES score, how to measure it, what are the top 10 CES tools in 2022, etc. in detail.

Further Reading: https://www.surveysensum.com/blog/ces-tools/