Customer feedback has always been a hot topic for companies that aim to be customer-centric. They need to know everything their customers feel about their products, services, support, etc.

And to understand customers’ experience and their expectations, you need online survey tools.

So, let’s begin and look extensively at what are online survey tools, their benefits and limitations, how to choose the right online survey tool for your business, and the top 10 online survey tools available in the market.

What are online survey tools?
In the world of digitalization where everything has gone online, your customers have too. So, be where your customers are. And they are on WhatsApp, emails, chatbots on your website, in-apps, web apps, social media, and many more digital channels.

Move from traditional face-to-face (F2F) or phone surveys to online surveys. And for that, you require online survey tools.

Online survey tools help you gather feedback from multiple channels, collect them in one place, and analyze them for you.

Let’s understand this in more detail by discussing its benefits and limitations.

Benefits of using online survey tools
With online survey tools, you can

Create simple and beautiful surveys within a short span of time and share them via multiple channels worldwide.
Know and understand your customer’s experience and expectations about your products and services and close the feedback loop (when required).
Quickly analyze and get real-time reports of the received customer feedback.
Gather feedback from customers at their convenience by spending an affordable amount.

Further Reading: https://www.surveysensum.com/blog/best-online-survey-tools/