The global facial recognition market is expected to generate revenue of $9.6 billion by 2022, growing at a CAGR of 21.3% from 2016 to 2022.

Facial recognition is a biometric technology that selects facial features of an individual and compares them with an available database to provide identification and authorization. North America is expected to dominate the market throughout the forecast period, owing to the high expenditure on security systems by government agencies in the region. Facial recognition technologies include 2D, 3D, and facial analytics.

The 3D facial recognition technology segment holds a significant share in the Global facial recognition market, owing to its high accuracy in terms of recognizing facial features as compared to the 2D facial recognition technology. This segment is expected to witness the fastest growth rate during the forecast period. 2D technology is also widely used due to its low installation cost and operational ease as it uses 2D appearance recognition.

Among the component segments, hardware accounted for the maximum revenue share in 2015, owing to high cost of 2D and 3D cameras. The facial recognition software market is estimated to grow at a CAGR of 23.9% during the forecast period. Development of effective and efficient facial recognition software applications is expected to drive this market. Facial recognition is primarily used for security purposes, the major ones being homeland security, criminal investigation, ID management, and physical security.

However, in the recent years, this technology is also being increasingly used for targeted advertising and marketing purposes, particularly in the retail sector. This is accomplished through the use of intelligent signage; a digital signage solution with facial recognition capabilities, which enables the retailers to offer tailored messages to the buyers.

In the year 2015, homeland security contributed the highest revenue share, accounting for around 21% of the overall market revenue. From a growth perspective, intelligent signage is likely to be the most prominent application of facial recognition, anticipated to witness the highest CAGR of 25.1% during the forecast period.

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Joanna | Executive – International Business and partner Relations
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