May 23, 2012 - Adelaide, SA, Australia - one of the leading internet marketers in South Australia - Succinct Ideas - offers a range of internet marketing services to help businesses unleash the internet sales potential of their websites.

Driven by the business community's increasing understanding of how cost effective advertising via the internet can be, online marketing has been rapidly evolving. As a result, the internet has become an intensely competitive commercial environment. The shift of advertising from traditional medium to internet based advertising has impacted numerous industries globally and several once successful businesses have been usurped by digital competitors.

Now for both old and new businesses to survive and thrive online, they must use a range of technical and sales based activities focused on optimising their website's sales performance of which Succinct Ideas is more willing to provide.

"Our ability to deliver a holistic internet marketing enables us to provide the competitive edge for our clients that SEO or Paid search specialists are unable to achieve," said Peter Cornish, Principal Consultant of Succinct Ideas.

Key sales processes that relate closely to internet marketing:

Lead generation
Finding new clients or lead generation is an absolutely key sales activity but it can also be a tedious, costly and a personally challenging activity. A well tuned web site is an excellent sales lead generator, attracting prospective clients who are looking for products or services right now.

Sales qualification
Filtering out the right clients for your offerings is a sales process known as sales qualification.
A sales aware web site enables clients to self-qualify reducing the amount of time wasted dealing with people who really aren't sales prospects. A well layout web site allows visitors to quickly understand if your offerings are suitable for their needs.

Sales tuning
Sales tuning involves analysing website visitor activities to see why they are not converting to sales or leads.

Online Campaigning
Attract sales through promotional activities linked to a website. Develop campaigns that target specific client segments or sales objectives using internet resources to drive leads and sales.

Moreover, Succinct Ideas provides internet marketing consulting, project based and adhoc internet marketing services across each of these activities to help businesses realise and achieve a sales successful web site.

Their primary internet marketing activities include:

Organic optimisation
Also known as Search Engine Optimisation (SEO), describes the range of activities involved in encouraging a web site to rank more successfully in search engine results.

Paid search
Paid search principally involves paying for exposure in the internet. Paid search plays an important complementary role to organic search in providing timely and targeted online exposure.

Measurement
True to the adage "what get measured gets done", providing relevant web site performance measurement and reporting is fundamental to a successful web site marketing programme.

Succinct Ideas internet marketing strategy encompasses all of these facets to provide a balanced and sustainable sales outcome.

To know more about how their services and the benefits that they can provide, call Succinct Ideas at (08) 8278 6545 or 0409 507 920 or log on to their official website at http://www.succinctideas.com.au/