In 2016 the average rate of carts being abandoned online was seventy-seven percent. In 2017 that shot up to seventy-eight percent and in 2019 it was seventy-nine percent. The focus of internet marketing specialists is to help companies improve their conversion rates, reducing the risk of more consumers abandoning their carts in the future.
What is worrying for ecommerce store owners is that their cart abandonment emails are read by more than forty percent of their potential consumers. From the graphic design of the store to the processes, speed of pages loading, and valuable information provided, all factors play a role in reducing the chances of potential consumers abandoning the cart, rather than going ahead with the purchase.
Storm Brain’s team brings years of experience and they believe that being forced into opening an account in order to purchase is one of the many reasons you may have a high cart abandonment rate. You can collect all the relevant information during the check-out process without forcing people to open an account with your company. This is just one of the many ways that the team at Storm Brain can help clients reduce their abandonment rate and increase their conversion rates in the long run.
User experience (UX) has become more important than ever before with more than twenty-eight percent of potential consumers abandoning their shopping carts due to a check out process that takes too long or is too confusing. Payment security is another reason you may be experiencing abandonment issues with your ecommerce site. Even if your consumer loves the product and the price, if they don't feel secure with your payment system, they will abandon their cart. Nineteen percent of people will abandon the cart because they didn't feel safe handing over their credit card information.
Blake J Nolan, the President at Storm Brain, said “Cart abandonment is something many of our clients turn to us for assistance with. We have an in-house team of developers, graphic designers and content creators who can help create a safe and user friendly cart that will help to boost conversion rates and achieve the best end results.”
About Us: Storm Brain is an innovative digital marketing agency offering customers with branding and creative services to help them achieve new results in their businesses. Storm Brain caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and offline marketing campaigns, app development and so much more. To find out more, visit www.stormbrain.us