SEO has become critical for companies of all sizes these days, especially in the current economic climate caused by the COVID-19 pandemic. Content has been king of SEO for many years and that hasn’t changed. It is important to distinguish performing versus underperforming content. When it comes to your PPC campaigns and SEO campaigns, you want your content to provide the best new results to achieve long term success.

Content has become one of the most important elements to any SEO or PPC campaign. Paying close attention to the updated Google algorithms can help you climb the rankings. Google focuses on content when it comes to regarding ranking factor, your content can impact your ranking in SERPs. Content is not the only thing a PPC campaign or website is based on, but it's a great place to start.

Blake J Nolan, the Media Consultant at Storm Brain, said “Underperforming content is content that does not achieve the expected results. Maybe the content used to attract quality organic traffic and now it doesn't. Maybe the content never generated organic traffic in the first place. Over ninety percent of content pages get no traffic from Google. There are numerous reasons for underperforming content. If the content is not unique, interesting and informative, adding value for the reader, then we consider it underperforming.”

He went on to say “Many of the clients approaching us for assistance as a PPC agency or SEO expert explain that they are not achieving the results they want to achieve. It's not uncommon for content to perform and then change with time. Google is constantly updating their algorithms, focusing heavily on content. This means the risk of having outdated content is high. Our team is on hand to provide a thorough analysis and provide a host of internet marketing services to our clients, helping them achieve new results with confidence.”

Storm Brain, a San Diego digital marketing specialist and PPC agency, brings years of experience to the table. They offer a complete range of services with an experience in house team. This results driven company is prepared for a busy few months ahead as demand for internet marketing increases as companies look for ways to reach their audience during the current pandemic.

About Us: Storm Brain is an innovative digital marketing agency offering customers with branding and creative services to help them achieve new results in their businesses. Storm Brain caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and offline marketing campaigns, app development and so much more. To find out more, visit www.stormbrain.us