PinPoint Research Names Walter Good President

Posted November 20, 2015 by staronepr

Proven Research and Marketing Analytics executive joins leading IVR CX Research Firm to Launch Voice Driven Research Services.

Emeryville, CA, USA -- PinPoint Research (, pioneer and innovators in IVR survey technology, today announced that Walter L. Good has been named President and member of the board of directors.

Walter brings more than 30 years of research and marketing experience to the PinPoint Research team. For the last 15 years, he has been working with B2B technology companies focusing on managing research and analytics technologies that service global brand customers. As President of PinPoint Research, Walter will be responsible for overseeing the corporate strategy including the launch of the company's new speech-to-text platform for interactive voice response (IVR) surveys, which allows market researchers to capture the true voice of the consumer and converts survey data to a form that enables real-time analytics.

Before joining PinPoint Research, Walter was co-founder of MarketTools, a software-as-a-service company that developed and deployed survey technology for research and consumer experience agencies, market research firms, and global brands. Walter Good also led the development of Zoomerang, the first DIY SaaS survey platform. During his tenure with MarketTools, Walter was responsible for forging strategic investment alliances with Procter & Gamble and General Mills that resulted in innovations in their approach to web-based consumer research.

"Walter brings a wealth of B2B market research an analytic expertise to PinPoint Research," said Dr. Jack Bieda, Chairman and founder of PinPoint Research. "His background in developing and selling research platforms customized to meet the changing needs of consumer survey companies has already proven invaluable in expanding our market reach. We are fortunate to be able to have his leadership and guidance as we bring our new speech-to-text platform to market."

About PinPoint Research
PinPoint Research is the leader in voice driven research data collection and data processing servicing the customer experience (CX) enterprise market. Since 1986, PinPoint Research has been developing state-of-the-art research technology for use by market research firms, survey services, and global brands. A pioneer in interactive voice response (IVR) surveys for consumer research, PinPoint Research offers customers hosted services capable of handling millions of survey responses every week. The company is also an innovator in hosted speech-to-text technology that captures the voice of the consumer and immediately transcribes it for real-time analytics and integration into customer and CX solutions, call center, and retail applications.

PinPoint Research is headquartered in Emeryville, California, with regional offices in Las Vegas, Nevada, and Naples, Florida. For more information, visit

Tom Woolf
Woolf Media & Marketing
[email protected]
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Last Updated November 20, 2015