CPaaS: For Better Customer Engagement

Posted April 28, 2021 by srinivas321

CPaaS (Communication Platform as a Service) is a cloud-based model that focuses on improving communication channels.

CPaaS (Communication Platform as a Service) is a cloud-based model that focuses on improving communication channels.

It enables businesses to add real-time features like SMS, Voice, Video, Chat, and Email to SMS to their business applications.

With the help of CPaaS, you can fully customize your communication stack and integrate your selected communication channels with your existing software.

Bundle of versatile, scalable, innovative real-time communication solutions:


You can embed SMS communication to your existing software and have personalized and contextual communication with your customers by sending notification alerts, reminders OTP & two-factor authentication codes.

If needed, you can even create a chat for two-way messaging allowing your customers to respond to outgoing messages.

CPaaS supports promotional, transactional, and OTP routes thereby automating the selection of least-cost routes based on real-time conversions.

With SMS APIs you can send group text messages, receive delivery notifications, recipient network, and status including DLR time stamp.

Audio SDK:

You can take advantage of Voice API to make calls from a web or mobile application to customer mobile numbers or landline numbers and vice versa.

With the light-weighted voice SDKs, you can quickly & easily integrate calling features into your web or mobile application.

The Integrated pulse-based billing systems in CPaaS ensure accuracy and transparency for incoming and outgoing calls.

Email to SMS Solution:

Never Miss an alert again with Voxvalley’ s EMAIL TO SMS GATEWAY. It is a form of technology that converts standard emails into SMS messages. Once your email client is customized, you will be able to send SMS messages directly to your intended recipients, with the simple click of a button.

Video SDK:

With Video APIs you can now call your customers with a single click from a web or mobile application. The high-definition video helps you strengthen your communication without requiring the physical presence of your employee or customers.

CPaaS allows you to personalize your communications and thus helping in converting potential business leads to revenue.

Chat SDK:

Chat SDKs eases your work by providing the live status updates of your customers.

Features you get with chat SDKs include one-on-one chat for a personalized experience or reaching out to multiple customers at once via a group chat based on your target audience.

IVR (Intelligent Voice Response):

The automated IVR allows you to pre-record the voice to interact with the humans through DTMF tones input via the keypad.

IVR leveraged with AI and analytics provides self-service options for incoming callers using routing options that have been built with an intuitive call flow designer.

The programmable APIs in IVR allow you to bring two different callers on a single call, upload audio files, run automated voice call campaigns for promotional purposes, and helps you build single-level and multi-level IVR call flow.

Numbers & Number Masking:

Voice SDKs also support number management, number provisioning, and numbers to communicate from different geographic locations.

With these APIs, you can avail of multi-functional benefits like on-demand number availability, number purchasing, customer verification, number integration, and number search.

Phone number masking feature is a great way to protect customer’s identities and safeguard sensitive information.

When a user calls a phone number then DID number will be displayed instead of the actual phone number to ensure the safety and privacy of everyone.

Create and automate multichannel campaigns that drive customer acquisition and loyalty

Omnichannel, one platform:

· Customer Profiling

· Customer Touchpoints

· Customer Value

· Campaign Creation

Self-care developer portals for CPaaS (SDKs & APIs):

Vox CPaaS allows developers to use product documentation, software development kits (SDKs) and helps with purchase services.

Through the self-care portal and Online billing portal, developers can easily purchase APIs, and SDKs directly from the portal and can use the billing portal for making purchases.

APIs and SDKs available on the Voxvalley developer portal include:


· Chat SDK

· Click To Call SDK

· Email To SMS SDK

· Voice SDK

· Video SDK


· Number Masking API

Industries that get benefited using CPaaS:

· Hospital & Healthcare

· Education Industry


· Wellness & Beauty Industry

· Recruitment and Staffing

· Airlines, and Aviation Industry

· Retail

· Insurance

· Real Estate

· Media & Entertainment

· Government & Public Utilities

· Advertising Agencies

· Automobile Industry

· Recruitment & Consultancy

· Travel & Hospitality and many more.

White Labelling:

Voxvalley allows businesses to retain your own brand by offering you a white label solution with which you can market as your own or you can choose to white label bundle based on your business requirements.

Try us, you will love the Voxvalley experience:

We have also expanded our wings by offering VoxCPaaS as a service vertical for customers in USA, India, Bangladesh & Singapore. Delivered 10000+ white labelling solutions in 45+ countries used by 40 million subscribers & still counting!

Try us out for free by visiting us:
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Issued By Srinivas
Phone +91 40 4020 0617
Business Address Ashoka Hitech Chambers, Road No.2, Banjara Hills, Hyderabad - 500034.
Country India
Categories Software , Technology , Telecom
Tags cpaas , sms , Voice , Chat , SDKs , APIs
Last Updated April 28, 2021