The major driving factor of global Functional Foods and Drinks market increasing health awareness & busy lifestyles, addressing perceived nutritional shortfalls and increasing consumer interest. In addition, growing understand of how a proper diet can enhance immunity and young generation are giving importance to their fitness are also some other the factor that drives the market of functional food and drinks.

Functional food is a food which has an additional function often relating to disease prevention and health promotion by adding new ingredients or more of existing ingredients whereas functional drink is a drink which typically intended to convey health benefit. Some ingredients like herbs, vitamins, minerals or additional raw material. Functional foods are foods that have a potentially positive effect on health beyond basic nutrition. Proponents of functional foods say they promote optimal health and help reduce the risk of disease. A familiar example of a functional food is oatmeal because it contains soluble fiber that can help lower cholesterol levels. Some foods are modified to have health benefits. An example is orange juice thats been fortified with calcium for bone health. 

Major market player of Global Functional Foods and Drinks Market:
General Mills
Nestle
NBTY
Glanbia
Monster Beverage Corp.
GNC Holding
Red Bull
Kellogg
Amway herbalife
Pepsi Co.
Coca-Cola 

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. 

Major Regions of Global Functional Foods and Drinks Market: 
North America
Europe
Asia Pacific
Latin America
Rest of the World

Target Audience of the Global Functional Foods and Drinks Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers
Third-party knowledge providers
Investment bankers
Investors 

Category: Agriculture and Food Market
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