July 08, 2025 – New Jersey — Sleepover Party Shop, a boutique experiential event company known for its dreamy tent setups and imaginative slumber-inspired parties, proudly announces the launch of The Sleepover Studio™—its new brand activation and experiential design division. The debut activation? A headline-worthy collaboration with M&M’S and agency Weber Shandwick, transforming the M&M’S Times Square flagship store into a whimsical, immersive experience to celebrate the launch of the M&M’S Fun Club.
Over two powerful phases, Sleepover Party Shop captured the essence of the M&M’s brand—fun, nostalgia, and joy—and translated it into a physical experience that captivated both influencers and consumers alike.
Phase 1: Media Day (February 25)

Influencers and press were invited to explore a vibrant, sleepover-inspired activation featuring:
Glamping-style teepee tents with color-coordinated décor


A DIY BFF Bracelet Bar with M&M’S-inspired charms


A retro video game lounge with throwback favorites


A sweet treat bar with M&M’S pancakes and themed cereal bars


A stylish picnic lounge, perfect for relaxing, content creation, and storytelling

Phase 2: Sleepover Giveaway Experience (April 28)


Four lucky winners of the national M&M’S Fun Club giveaway were invited to a once-in-a-lifetime overnight sleepover inside the Times Square store. With twinkling lights, luxe bedding, themed games, and surprise treats, guests were immersed in a joyful, candy-coated night to remember.
“This wasn’t just décor—it was experiential storytelling,” said Brandi Lilly McLean, Founder & CEO of Sleepover Party Shop. “Every pillow, bracelet, and backdrop was crafted to spark connection and emotion. That’s the kind of impact brands are looking for—and that’s the heart of The Sleepover Studio™.”
Introducing The Sleepover Studio™


The Sleepover Studio™ is a dedicated division of Sleepover Party Shop focused on designing immersive, Instagram-worthy brand experiences. From influencer events and corporate activations to retail takeovers, this new service reimagines traditional brand activations through playful, stylish, and emotionally resonant setups.

Why Brands Choose The Sleepover Studio™?:

Signature Nostalgia Meets Modern Aesthetic — From tents to teepees to luxe picnic lounges, each installation taps into childhood wonder while delivering elevated design.

Story-First Experiences — Every element, from games to gift bags, is curated to align with brand DNA and inspire emotional engagement.

Turnkey Execution — The Sleepover Party Shop “Dream Team” handles everything from planning and logistics to full-scale setup and breakdown.

Social-Forward Design — Each setup is crafted for content, driving shares, mentions, and media buzz across influencer and consumer channels.

Proven Results — The M&M’S campaign has been featured in top-tier media, including CBS, CNBC, PR Newswire, Yahoo, Her Campus, and DailyVoice.
Let’s Bring Your Brand to Life


Sleepover Party Shop is now booking Summer and Fall 2025 brand partnerships, including:
Back-to-school campaigns
Retail pop-ups & store activations
Influencer collaborations
Corporate wellness events
Experiential product launches

Whether you’re a global brand or a rising local business, The Sleepover Studio™ is ready to co-create an unforgettable experience tailored to your vision. For more information, please call +1 973-913-5008 or email [email protected].

About Sleepover Party Shop:

Sleepover Party Shop is a Black woman-owned boutique experiential company based in New Jersey, specializing in curated sleepover tent rentals, luxurious picnic setups, personalized party décor, and shoppable DIY kits. Known for turning cozy gatherings into picture-perfect adventures, the brand helps families and brands celebrate life’s most unforgettable moments with style and ease. Through its new division, The Sleepover Studio™, Sleepover Party Shop also brings imaginative storytelling and creative design to brand activations, influencer events, and corporate experiences.

Media Contact:
Sleepover Party Shop
Website: https://sleepoverpartyshop.com/
Phone: +1 973-913-5008
Email: [email protected]
Address: West Orange, NJ 07052, and New York Metro Area, USA
Facebook: facebook.com/SleepoverPartyShop
Instagram: instagram.com/sleepoverpartyshop
Pinterest: pinterest.com/sleepoverpartyshop
YouTube: youtube.com/@SleepoverPartyShop