Bleach showed current value growth of 4% in 2015, which was slightly slower than the review period CAGR of almost 6%. Value sales were largely driven by regular in-store promotions by leading companies such as Abu Dawood Industrial Co. Customers tend to purchase this product in bulk quantities, hence multipack offers are very popular. Brands such as Clorox and Quneex are available in supermarkets and hypermarkets via multipack offers throughout the year. In addition to this, Abu Dawood Industrial Co maintains a strong focus on digital marketing by regularly communicating with customers through its Facebook page, sharing tips and ideas as well as receiving consumer feedback.

Bleach in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents
1. Sales of Bleach: Value 2010-2015
2. NBO Company Shares of Bleach: % Value 2011-2015
3. Forecast Sales of Bleach: Value 2015-2020
4. Households 2010-2015
5. Sales of Home Care by Category: % Value Growth 2010-2015
6. NBO Company Shares of Home Care: % Value 2011-2015
7. Penetration of Private Label in Home Care by Category: % Value 2010-2015
8. Distribution of Home Care by Format and Category: % Value 2015
9. Forecast Sales of Home Care by Category: % Value Growth 2015-2020
10. Research Sources

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