What is Digital Marketing.
It is nothing but online marketing, easy reachable to various customers. promotion of brand to potential customers online globally . Includes email, social media.

Types of Digital Marketing.
Social Media Marketing
Mobile Marketing
content Marketing
Affiliate Marketing
Search Engine Optimization

Importance of Digital Marketing
1. Increase Customer Loyalty with Frequent Communications
2. Engage the Customer at Every Buying Stage
3. Target the Right Audience
4. Generate a Consistent Lead Pipeline
5. Optimize and Obtain Better Conversion Rates
6. Accurately Measure All Results
7. Gain Brand Credibility
8. Gets You More Bang for Your Buck
9. Levels the Playing Field

Scope of Digital Marketing
With digital marketing, businesses can use data to target audiences based on factors like gender, age, location, interests, and education. Companies can also retarget potential customers who are already familiar with their brand using different methods and messages for each audience.
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