Digital Marketing
Digital marketing is nothing but the online marketing of your business. You can do marketing of your brands by using internet as well as all social media platform. You can promote your business through email , web based advertising , text and multimedia messages and marketing channels.
Defination of Digital Marketing
Online marketing of your business by using social media , internet , SEO , computer and mobile apps. You can sell your services by using all these digital based channels .

Types Of Digital Marketing
1) Search Engine Optimization
It is used for increasing the ranking of your website. Google is the 1st highest search engine. SEO marketers search the words and phrases which are used repeatedly by consumers and use those words in their content so that they can increase the ranking of their website


2) Pay Per Click
It is paid advertisement. You can get the advertisement on the top of your search pages.
It is also used to increase the traffic on the website.

3) Social Media Marketing
This includes everything a business does via social media channels. Just about everyone is familiar with social media, but marketers must approach social with an integrated and strategic approach. Social media marketing goes far beyond simply creating posts for social channels and responding to comments.

4) Email marketing
Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques, Rogers said. It can be part of a content marketing strategy, providing value to consumers and over time convert an audience into customers. Email marketing pros not only know how to create compelling campaigns, they also understand optimal audience outreach and are skilled at analyzing customer interactions and data, and making strategic decisions based on that data, according to the American Marketing Association.

5) Content Marketing
Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. “Content” can mean blog posts, resources like white papers and e-books, digital video, podcasts, and much more. In general, it should first and foremost provide value to the consumer, not just advertise the brand or try to make a sale. Content marketing is about building a sustainable, trusting relationship with your customers that can potentially lead to many sales over time, not just making a single transaction.

6) Mobile Marketing
This digital marketing type is this focused on reaching your target audience on their smart phone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

The benefits of digital marketing include:
• Global reach - a website allows you to find new markets and trade globally for only a small investment.
• Lower cost - a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
• Trackable, measurable results - measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
• Personalisation - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
• Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
• Social currency - digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.
• Improved conversion rates - if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.


Scope of Digital Marketing
If you’re wondering what the scope of digital marketing in India and worldwide looks like, then reading this blog may be a good headstart! You can find out about the growth, future, nature, job scope, and a lot more and dive deeper into the scope of digital marketing in India and globally.
But before we delve into the need and scope of digital marketing, let’s understand the importance of digital marketing and why do companies use it.
Digital Marketing is the marketing activity of promoting goods/services using digital channels. And today, almost everyone is online. With access to cheap data and affordable smartphones, the number of people across the globe who have access to the internet has increased exponentially.



Why join Training Institute Of Pune
Training Institute of pune in this institute you can get all the education regarding digital marketing. You will get full knowledge of this course. This institute gives you all the opportunities for your bright future. Institute mainly focus on practical session so that you can do the digital marketing very easily.