Couture clothing retailer Ipilya has announced a chic rebrand which will see it
specializing in beautiful occasion wear. It cements the move this week with the official
unveiling of a gorgeous new website and an envy-inducing collection of fine jewelry,
bespoke dresses and elegant ensembles hand-picked from some of the world’s most
exclusive designers.

Brides searching for their perfect dress, mothers of the bride looking for a suitably
sophisticated ensemble, fashionistas hosting black tie events and those lucky enough to
be walking a red carpet need no longer worry where they will find luxury dresses and age
appropriate apparel and accessories as the design team behind Ipilya has curated a
catwalk-worthy collection that is designed to flatter the wearer whatever the event.
Clothes, styles, cuts and silhouettes have all been carefully considered to give ladies over
30 a beautifully refined and utterly elegant occasion wardrobe.

The luxury retailer has a vast array of floor-skimming gowns and cocktail dresses to suit
any special occasion, and teir bridal collection is the crème de la crème of all fashion
boutiques. Made-to-measure dresses with reams of silk and finished with Swarovski
crystals ensure that all eyes will be on the bride on her special day, with a choice of
carefully considered styles that are at once feminine and timelessly elegant.

Aurora Oriana, Founder of Ipilya says, “We are thrilled to complete our rebrand and look
forward to using our style savvy and wardrobe expertise to help dress women for some of
the most important days of their lives. From elegant ensembles for the mother of the
bride, to vibrant cocktail dresses for soirees and galas, our range encompasses all special
events. We offer a made-to-measure service, and all of our coveted occasion wear is
appropriate and timeless for women of all ages and styles.”
Choosing the bridal gown is one of the most exciting and stressful parts of planning a
wedding. With lead times reaching up to nine months for many retailers, Ipilya deemed
that brides should not have to wait so long to receive the gown of their dreams. Their
bespoke fitting services currently has a lead time of around 2-3 months, so women can be
in possession of their most treasured garment well ahead of time. The luxury retailer has
a vast array of couture-inspired dresses to choose from, with layers of elegant silk,
Swarovski embellishments and a selection of flattering necklines, as well as the option to
depart from the traditional white gown. The customizable and coveted gowns will ensure
that the bride is the belle of the ball on her special day.

For proud mothers searching for the outfit that they will wear to see their daughter
marry, there is often little choice on the high street. Slashed sleeves and short hemlines
clash with dowdy mid-length dresses and knitted shrugs, and it can be hard to find a
stylish middle ground. Ipilya has a stunning range of appropriate dresses for the women
wiping their eyes in the front row. With delicate lace sleeves, soft silky skirts, flattering
waistlines and subtle embellishment, their timeless dresses are classy and formal without
ever appearing dull or dated.

Tobrowse the stunning range of formal gowns and occasion wear dresses, please visit
www.ipilya.com

About IPILYA: Re-launching with vast array of couture-inspired dresses in cuts to flatter
all women, Ipilya is a leading luxury fashion retailer specializing in dressing women on
their most important occasions, from weddings to parties and from red carpet to black tie,
Ipilya has the dress that will turn heads and capture eyes.

Note to Editors: Issued by IPILYAPressOffice. For further information please contact
Emilie, Tel: (44) 02072295149. Email: [email protected]

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