Digital Marketing
Any marketing that uses electronic devices and can be used by marketing specialists to
convey promotional messaging and measure its impact through your customer journey. In
practice, digital marketing typically refers to marketing campaigns that appear on a
computer, phone, tablet, or other device. It can take many forms, including online video,
display ads, search engine marketing, paid social ads and social media posts. Digital
marketing is often compared to “traditional marketing” such as magazine ads, billboards, and
direct mail. Oddly, television is usually lumped in with traditional marketing.
Types of Digital Marketing
Digital marketing can be broadly broken into 9 main types. In particular,
these are 3 types which is important:
1. Search Engine Optimization (SEO)
2. Social Media Marketing
3. Content Marketing
1. Search Engine Optimization (SEO)
People all over the world use the internet to answer their questions and find new items. The
primary way they do this is through search engines.SEO is how businesses get their website
to show up in these results. It is one of the best types of digital marketing as it can bring a
steady flow of visitors that are highly interested in your products or services.
2. What is Social Media Marketing?
Here is how Investopedia defines the term: “Social media marketing (SMM) is the use of
social media websites and social networks to market a company’s products and services.”
But this definition is missing something really important. Let’s make it more simple and clear:
“Social media marketing is the process of creating tailored content for each social media
platform to drive engagement and promote your business.”
3. What is content marketing?
Content marketing is the development and distribution of relevant, useful content—blogs,
newsletters, white papers, social media posts, emails, videos, and the like—to current and
potential customers. When it’s done right, this content conveys expertise and makes it clear
that a company values the people to whom it sells.
Benefits of digital marketing
1. Global reach
One of the biggest advantages of digital marketing is that it has removed all sorts of
geographical barriers.
You can open your doors to foreign countries and offer your services to customers living
miles away. You can market to them with just a click and create awareness to people who
otherwise had no chances of knowing about your existence.
While we do know that considering a global audience is a very huge number, but that
problem can be solved with the next benefit of digital marketing.
2. Niche Targeting
Niche targeting means reaching out only to those people who fit your criteria. This can be
done with the help of digital marketing. When you advertise on digital platforms, you can
filter out the audience as per the qualities that match your target audience and then run ads.
For example, you can filter the location as India, then further filter them as women between
the age group of 25-40 and then further go on to filter them as women who are working.
That is how detailed targeting can get and even further. Thus, is the most desirable benefit of
digital marketing.
3. Affordability
We consider this as the biggest benefit of digital marketing. In the end, all business activities
boil down to the money they require. With the extensive reach offered by digital marketing,
the costs are comparatively affordable and not a burden.
In fact, the ROI on digital marketing efforts is considerably higher than traditional marketing.
This also allows small-scale businesses and start-ups to make optimum use of digital
marketing without causing very heavy stress on their budgets.
Scope of Digital Marketing
As the scope of digital marketing technologies evolves, companies are staying current by
adding online components to their brick-and-mortar stores or combining various digital
marketing strategies to create an internet presence.
Because most consumers use smartphones and research products online before buying,
digital marketing strategies are crucial to businesses. But companies across the globe also
employ digital marketing to more easily target their audiences online and via mobile devices
— and many are seeing a significant return on investment (ROI) because of these efforts.
● Ease of Audience Targeting
With digital marketing, businesses can use data to target audiences based on factors
like gender, age, location, interests, and education. Companies can also retarget
potential customers who are already familiar with their brand using different methods
and messages for each audience. There are advanced online marketing certifications
that can help digital marketers learn how to best target audiences.
● Low Investment, High ROI
The cost per lead with digital, or inbound, marketing, is 61 percent less expensive
than traditional marketing. Businesses that advertise on social media, use paid
search and employ other digital strategies spend considerably less on their
campaigns. This is because many companies use pay-per-click (PPC) strategies to
keep costs down and target specific audiences. Generally speaking, digital marketing
campaigns offer both a greater and faster ROI.
● Reaching Mobile Users
There are more than 14 billion mobile devices worldwide, and that number is
projected to grow to almost 18 billion by 2024. Because almost all smartphones have
internet access, it is easier than ever for businesses to reach potential customers
anywhere, anytime.
More than half of consumers discover companies through social media news feeds.
Companies can reach almost 1 million customers via Instagram alone, and more than 9
million businesses use Facebook to connect with consumers.
Companies leverage social media platforms for both business-to-business (B2B) and
business-to-consumer (B2C) digital marketing campaigns.
Why join our institute?
Our Digital marketing institute helps to reach you a wider audience, scale your business
further, and generate more revenue. Setting up a business online, running ad campaigns,
developing content strategies are a few of the tasks a digital marketing expert does to
provide such results.
The career opportunities in digital marketing are plenty; you get to choose what you want to
become. If you are curious to get into the world of digital marketing, check out
https://traininginstitutepune.in/