Digital Marketing
Any marketing that uses electronic devices and can be used by marketing specialists to convey
promotional messaging and measure its impact through your customer journey. In practice,
digital marketing typically refers to marketing campaigns that appear on a computer, phone,
tablet, or other device. It can take many forms, including online video, display ads, search
engine marketing, paid social ads and social media posts. Digital marketing is often compared
to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is
usually lumped in with traditional marketing.
Types of Digital Marketing
Digital marketing can be broadly broken into 9 main types. In particular, these are:
1. Search Engine Optimization (SEO)
2. Social Media Marketing
3. Content Marketing
1. Search Engine Optimization (SEO)
People all over the world use the internet to answer their questions and find new
items. The primary way they do this is through search engines.SEO is how businesses
get their website to show up in these results. It is one of the best types of digital
marketing as it can bring a steady flow of visitors that are highly interested in your
products or services.
What ls Social Media Marketing?
Here is how Investopedia defines the term:
“Social media marketing (SMM) is the use of social media websites and social networks to market a
company’s products and services.”
But this definition is missing something really important. Let’s make it more simple and clear:
“Social media marketing is the process of creating tailored content for each social media platform to
drive engagement and promote your business.”
What is content marketing?
Content marketing is the development and distribution of relevant, useful content—blogs,
newsletters, white papers, social media posts, emails, videos, and the like—to current and
potential customers. When it’s done right, this content conveys expertise and makes it clear
that a company values the people to whom it sells.
Content Marketing
Content marketing is a marketing strategy used to attract, engage, and retain an audience by
creating and sharing relevant articles, videos, podcasts, and other media. This approach
establishes expertise, promotes brand awareness, and keeps your business top of mind when
it’s time to buy what you sell.
Benefits
1. Increase Customer Loyalty with Frequent Communications
As you know, it costs more to attract and convert new customers than it does to retain
existing customers. Customer loyalty can be difficult to establish, but it’s well worth your
efforts.It’s great to finalize a sale with your customers, but it’s even better to retain those
customers after the sale.
2. Engage the Customer at Every Buying Stage
Before digital marketing became popular, not many people were talking about the
customer journey, mainly because it was difficult to understand and analyze. More often
than not, a customer would go to a physical store after seeing an ad on TV or in the
newspaper, make a decision, and pay for the product or service inside the store. However,
in digital marketing, we can track every step that a customer makes, often from the
moment when they are triggered to find a solution or product.
3.Generate a Consistent Lead Pipeline
Creating your “sales funnel” is ultimately the main purpose of marketing. A sales funnel is
basically a system for generating consistent leads and sales from traffic. In other words,
turning traffic into brand enthusiasts. A sales funnel’s job is to separate the “window
shoppers” from the real buyers. It can also help improve the customer journey, based on
Taboola’s studyAn online sales funnel is specifically designed to consistently generate leads.
Scope of Digital Marketing in India and abroad.
Thescope of Digital Marketing is very extensive as everyone knows about the
uses of the internet. Recently, the most sought-after business opportunity is
digital marketing. Statistics show that the digital marketing industry is
booming worldwide – providing 8 jobs in the first quarter of 2017. Naukri.com,
India’s largest business portal, has announced up to 13,000 jobs for digital
marketing professionals through the first portal The United States itself.
What is content marketing?
Content marketing is the development and distribution of relevant, useful content—blogs,
newsletters, white papers, social media posts, emails, videos, and the like—to current and
potential customers. When it’s done right, this content conveys expertise and makes it clear
that a company values the people to whom it sells.

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