The Automotive Upholstery Market is projected to grow at a CAGR of 6.59% during the forecast period, to reach USD 7.74 billion by 2025. The growing consumer awareness in-vehicle comfort and the desire of automotive manufacturers to build automotive interiors that are futuristic and ready to meet the needs of autonomous driving is driving the growth of this market.

The automotive upholstery is a material, an outer covering mounted on automotive interiors such as roofs, floors, dashboards, and seats among others to provide maximum aesthetic appeal and comfort to passengers in a vehicle. These materials also add acoustic comfort and come with properties to withstand automotive temperature and durability requirements. Other factors impacting the automotive upholstery market are the growing trend of recyclable materials used in automotive interiors and the stringent need for light weight vehicles.

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The automotive upholstery market comprises of a combination of textiles, fiberglass, leather, nylon, plastics, thermoplastic polymers, and others that are integrated in different variations to make an upholstery material. These upholstery materials vary according to the required automotive interior application such as carpets, dashboards, roof liners, trunk liners, seat covers, and sun visors. Among these automotive interior applications, seat covers are the largest market for automotive upholstery. Auto manufacturers are developing seat structures that are more comfortable with every new vehicle variant. The seating ecosystem is changing to accommodate the consumer’s growing demand for cross over vehicles, that can comfortably accommodate a greater number of people. The Volvo XC90 boasts of space to comfortably accommodate adult passengers in the front, middle, and back row. The layout provides ample seating space and allows for individual backward and forward adjustments of middle row seats. Lear Corporation’s Intu Intelligent Seating monitors biometrics with embedded sensors. These seats monitor the health and wellness of the occupant and adjust the seat accordingly. This intelligent seating reduces fatigue and makes the driver more alert. Car manufacturers are also focused on developing seating concepts that are in line with autonomous cars. The Mercedes-Benz Vision Tokyo, a concept car, showcased a club lounge like seating inside the vehicle. The seats can be easily moved about while shifting driving mode to autonomous mode. Although, this is a concept car, automotive manufacturers are investing in research and development to have products ready and tested for autonomous vehicles. The transformation in automotive seating will directly drive the seat covers upholstery market and increase the demand for seat covers upholstery materials such as synthetic leather, polyester, and nylon.
With the rapid growth of vehicle production in the region and the presence of a large number of upholstery raw materials manufacturers, Asia Oceania is estimated to be the largest market, by value, for automotive upholstery market. The Asia Oceania market is projected to grow at the highest CAGR during the period under study. China accounts for a major share of the Asia Oceania market due to its large automotive production and increasing number of premium passenger cars on the road. In recent years, most of the leading automotive original equipment manufacturers (OEM) have expanded their operations in the Asia Oceania region. China is home to several suppliers of upholstery raw materials such as polyester, nylon, polypropylene among others and dominates the global market for some of these raw materials. As these raw material suppliers expand their production base to countries such as Japan and India, the demand for upholstery materials in these markets will also increase. These markets are increasingly demanding customized automotive upholstery. The industry is growing at a rapid pace owing to the growing vehicle production.

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