Baby Food Market Overview
Baby food is either a total or partial alternate for breast milk for infants or babies under the age of two years. It is a soft food, which can be simply consumed by infants and babies. They are particularly designed by the producers to come across the nutritional necessities of the baby.
Customers are acutely investing in this market as they are highly selective about the products they buy for their children.

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Baby food market observes a drift enhancing market growth with the increase in online purchases of baby foods. Customers today select the suitability of online shopping, due to their progressively busy lifestyles, and this is likely to spread to the baby foods market. Improved Internet penetration, entrance of Smartphone, and simplified e-banking schemes will lead to more buying through the online channel. Growing population base, increasing disposable income level of individual and increasing development, are some of the key reasons, which are predicted to be driving the baby food market in all across the globe. Concerns about safety of food are acting as a major restraint for the growth of baby food market.

Baby Food Market Forecast Report (2018-2023)
The Global Baby Food Market was worth USD 60.34 billion in 2018 and estimated to be growing at a CAGR of 6.2%, to reach USD 81.51 billion by 2023.

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Baby Food Market Segmentation
Global market for Baby Food is segmented by health benefits into Immune system, Brain and Eye development, Muscular growth, Bones and Teeth development, Blood Enhancement, Nervous System, Vascular System and Body Energy. Based on ingredients the market is divided among Cereals, Milk Products, Fruits, Vegetables and Meat Products. Further, cereals segment is sub divided into Oatmeal, Rice, Barley and Mixed. Milk Products segment is bifurcated into Animal Milk and Yogurt. Milk Products segment developed as the largest provider to the baby food market in terms of revenue, primarily driven by the rising awareness towards baby nutrition and a reduction in breast feeding among the working women population.
Geographically the market is segmented into North America, Europe, Asia-Pacific, Latin America and Middle-East and Africa. Major global share has been detained by North America followed by Europe. Asia Pacific is projected to be highest impending market due to expansion. In Europe, Germany has been the biggest producer while in Asia-Pacific, China has been the leading consumer.

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Major Players:
The major companies dominating this market for its products and services are
• Nestle SA
• Danone
• H.J. Heinz
• Bristol-Myers Squibb
• Abbott Nutrition
• Plasmon
• Baby Organix
• Beech Nut
• Fasska
• SMA Nutrition
• Stonyfield Farm
• Babynat
• Hero

Key Developments in the Market
• September 1, 2017 - Nestle completed its acquisition of Gerber, the iconic US baby food brand.

New food technological advancement has been enabling market players to propose good quality products with nutritional benefits.

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