The consumer, The KING of the market is the one that dominates the market and the market trends. Lets us know the King first. A consumer is someone who pays a sum to consume the goods and services sold by an organization. The consumer plays a very important role in the demand and supply chain of every economic system of every nation. The producers of the goods and services would lack the motive of producing as there would be no demand for their products.

Who is a consumer?

A consumer need not just be an individual; a consumer can also be an organization. A consumer can be someone who will buy either goods or services or you can also specify the goods and services as economic services or products, or good or commodities. A consumer is the end user or a target to whom the goods and services are sold. In simple words a consumer can be described as:

A person or an organization that is specifically targeted to sell a products or a service of a company.
OR

Someone again, mind you this someone can either be an individual or an organization that pays a price to use the goods and services of an organization.
OR

A person or an organization who is the final user of the goods and the services produced by a company.
OR

You can consider all three definitions to define a consumer.

The consumer is the decision maker here in the economic system. He can take the following decisions

The decision of buying or not a product in a store or at a shop
The consumer will decide if he would want to be influenced by the marketing strategies and the advertisements of the organization for a product or a service.
Many consumers are influenced by marketing and advertisements
The consumer decides what they want to buy and when they want to buy it
The consumer chooses between competitors and their products.