In the modern tech-savy world, Salesforce has emerged as a tool that has captured each and every industry you can possibly think of. From Tech Giants to nearby call centres, all of them use Salesforce services and products to solve their problems. So if you are one of the people who still are yet to know about Salesforce let us help you.
What is Salesforce?
Salesforce started as a SAAS CRM company but now has evolved and now provides various software solutions and platforms. It is one of the world’s biggest company used by more than 1,50,000 companies worldwide. It is a cloud based system that works on a multi-tenant base, wherein multiple customers share the same technology and all run on the latest release.
As to why salesforce gained so much market is due to its multi-tenant system as it enables organizations to upgrade application and infrastructure automatically which helps them to reduce the load of management and focus on innovation.
Now as you have a very brief idea as to what salesforce is, let us help you know why it became the big giant it is today.
1. Innovation
Customers have the ability to efficiently commercialize and innovate user experience through ease in metadata layers’ accessibility. Also Salesforce offers three updates per year, which can be applied without disturbing the working system. Which allows companies to work more on innovations.
2. Ease of Use
A platform that is easy to use will always be popular with organizations. Salesforce offers a multitude of modules that can be easily used and integrated in another systems. Also due to the platforms in CRM and their usability problems Salesforce has been one of the easy choices to move ahead.
3. Data Security
Salesforce offers one of the most trusted and secured environment, where your personal and professional data is protected ensuring there is no loss or compromise in terms of information.
4. Customizable
Salesforce is very flexible platform that allows multiple customizations and to allow for a broader applicability to various industries and organizations. This customization provides different businesses to cater to different users and also generate analytics and reports based on required data.
5. Integration
Salesforce is customizable platform that allows for integrations with multiple platforms and showcase their data at a centralized platform. The integration platform has more than 3100 applications available.
While there are still more benefits of Salesforce that are beneficial to many organizations these primary benefits are considered by leading organizations. If you still haven’t opted for this all-in-one solution you might want to consider Salesforce to use for all your CRM problems.

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