Orange County, CA - May 22, 2013 - The American Marketing Association recently interviewed Kelly Weppler Hernandez of WH & Associates. In the interview, Weppler Hernandez revealed a principle that has helped her business succeed - sticking to old-school touches that add charm to client interactions. The firm offers a complimentary ebook for business owners seeking to grow through improved client relations.

Since founding the company in 2008 with the motto, "Where high tech meets high touch", Weppler Hernandez built upon her client-focused philosophy. By October of this year the firm will celebrate a significant mtilestone they refer to as "five years of making customers the hero". The firm credits inbound marketing solutions in part for fostering its growth.

"We talk a lot about inbound marketing and how successful it is for bringing the leads in and nurturing, but it won't close the deal. That's why you need to make those personal touches - to close the business," said Weppler Hernandez. While WH & Associates relies heavily on automation practices to provide marketing results for their clients, the firm uses handwritten notes to help create a more intimate connection for business to business communications.

The automation and personal connection tactics operate as a two-pronged attack. Says Weppler Hernandez, "Machines are good for the masses of people that need to be presented with information, like casting a wide net in the ocean. But the human element is necessary to catch and retain the sales that are the lifeblood of any business operation. We believe this is what makes us stand out from our competition."

As a member of the Duct Tape Marketing consulting network, WH & Associates offers an ebook that details how to build a marketing plan while enhancing the customer experience. Download the free ebook here: http://pages.optify.net/remarkable-customer-experience

About WH & Associates

WH & Associates has been providing automated and personalized marketing services for clients since 2008. The firm supports businesses seeking to differentiate themselves from their competitors, provide an excellent customer experience, and build an effective online presence. For more information, or to download the complimentary ebook, visit WH & Associates online at www.whandassociates.com