With a Master of Business Administration degree, Na Xiao had to learn a number of business skills and develop a thorough understanding of business practices and the theoretical concepts instrumental to businesses of all sizes. However, Na Xiao’s true focus is on marketing. “Marketing is essential for business. Marketing teaches students to understand consumer trends, analyze data, and develop business strategies to capture target consumers,” says Na Xiao. As an instructor, Na Xiao wants students to know marketing is more than pushing sales.

By providing students with an innovative way to learn marketing principles, Na Xiao has gained a reputation as one of the most qualified marketing professors in the industry. Na Xiao has received many high teaching evaluations because students are inspired by Na Xiao’s alternative teaching methods. For instance, Na Xiao uses immersive learning and interactive teaching methods to help students gain insight into the marketing industry.

Na Xiao also uses unusual methods to get students to engage with their course material. For instance, Na Xiao often develops a variety of games, practical projects, and case competitions that give students the opportunity to apply their knowledge of marketing in new ways. As students prepare to enter the field of marketing, Na Xiao believes that the hand-on experiences that they encounter in these courses will help them to compete in this challenging industry.

Although Na Xiao enjoys developing new teaching methods, Na Xiao also loves simply interacting with students. Na Xiao’s commitment to interacting with students on an individual basis is another reason that Na Xiao is able to gain high teaching evaluations. Students appreciate the fact that Na Xiao is willing to develop a relationship with them and help them to understand difficult marketing concepts.

Former student Na Xiao has graduated recently enough to remember what teaching methods and lessons were most effective for reaching out to students. “For business students, marketing develops the skills to understand consumers and develop business strategies to capture target consumers,” says Na Xiao. “I am honored that so many students and universities continue to respond so positively to my unusual teaching methods.”