Not only has social media become a must for people; it has now become important for businesses too. While large businesses have taken advantage of social media as a marketing tool for years, some small businesses like JJ Best are beginning to join the online community. JJ Best was already familiar with Facebook but just joined Twitter in the later part of August 2013.

JJ Best helps individuals finance fine classic automobiles. The company connects consumers with classic automobile financing across the United States. “We love classic cars and we want to help our customers get the financing they need so they can buy their own vintage or classic car,” says one of JJ Best’s representatives.

JJ Best joined the Twitter social media site on August 23, 2013. In less than a week, JJ Best has created four tweets and has over 100 followers. For a small business, gaining over one hundred followers in less than a week is very impressive.

“The classic car community is a close community and tends to follow the same news sources. Social media is the greatest tool for sharing news and so we decided it was time to join Twitter so we could communicate with followers and share news relevant to our industry,” says the JJ Best representative.

In the short amount of time JJ Best has been on Twitter, the company has communicated with associated businesses and even customers. “Social media is a great tool. We like being able to reach out to friends, customers, and business partners. It helps us reach out to our global and industry community like never before,” says the JJ Best representative.

JJ Best is not new to social media as a whole. The company joined the Facebook social media community on May 6th, 2009. “Many of our Facebook posts are pictures of classic or vintage cars taken at various car auctions,” says the JJ Best representative. Similar to other small businesses, JJ Best has used Facebook to advertise job openings, car auctions, and car shows. “We have proudly used social media to connect with other car enthusiasts for years and hope Twitter will be just as useful for bringing our customers together,” says the JJ Best representative.