Pervasive over three decades, popularity of Pilates is expected to show no signs of slackening, despite its technical demands, hardcore reputation, and rigorous nature. While Pilates equipment sales have remained concentrated in the direct-to-consumer channel, sales in specialty stores and third-party online channel are likely to pick pace in 2018, with revenues from specialty stores expected to be slightly greater than those from the third party online channel.

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The study opines that buoyant prospects of the fitness industry and health club industry are few of the prime fillips responsible for the steady growth trajectory of the Pilates equipment market. According to the International Health, Racquet & Sportsclub Association (IHRSA), in the United States, health club membership grew by 33.6% during 2008-2017.

The Pilates equipment market remains highly fragmented with the presence of a large number of small players that address the increasing demand for Pilates equipment in local health clubs. Tier 3 players in the Pilates equipment market, as per Fact.MR valuation, hold over 60% of the overall Pilates equipment market shares.

Pilates equipment manufacturers have introduced a wide variety of products, ranging from reformers and Cadillac to Barrels & Arcs and accessories. Reformers and barrels & arcs are expected to hold leading revenue shares, with the collective share of these product variants estimated at nearly 60% in 2018. Revenue growth of reformers and barrels & arcs will witness a close competition, with the difference estimated at just 1% in 2018.

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The study opines institutional buyers to hold bulk revenue shares of the Pilates equipment market in 2018, and the status quo is poised to prevail over the period of forecast. Among institutional buyers, while Pilates clubs will clasp comparatively greater market share, revenues from health clubs is envisaged to record a relatively faster increase in 2018.

“While preference of enthusiasts has traditionally remained inclined toward Pilates clubs, recent inclusion of beginners Pilates programs in health clubs along with rising yoga participation rates in the recent past have spurred Pilates equipment sales in the latter. Several health clubs, which offer Pilates classes have reduced their membership rates for attracting budget-conscious consumers,” says a lead analyst at Fact.MR.

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