While there are a number of payment gateways and online payment service providers in India, only a few of them offer a robust and expeditious electronic payment system that can contribute towards greater payment success rates.

[b]EBS[/b], the leading [b]online payment service provider in India[/b], has introduced a new set of modern features in its payment gateway. ‘Smart Routing’ ensures that the best performing banking gateway is used to ensure maximum success rate; ‘Auto Retry’ allows end customers to retry a payment transaction for the same order ID thereby boosting success rates further and ‘Turbo Check Out’ ensures that end customers do not have to enter their card details (card number & expiry date) every time if they choose to save it on that ecommerce website. These features are aimed at improving the payment success rates and offering more convenience to the end customers.

These are some of the features that online sellers should take into account before proceeding with an eCommerce payment gateway integration. Online sellers invest a lot of monies in bringing customers to their website, attract them with compelling products, services & offers thereby driving their online purchase decision. A failed transaction means that all these investments are not yielding favorable results. Success rates should therefore be one of the top-most selection criteria for every seller. For certain industries ‘Auto Pay’ as a feature can be provided. It enables a standing instruction to be put on the card of the customer for any form of recurring billing or subscription. The end customer is allowed to set some conditions for such a standing instruction debit like frequency, maximum amount, and duration.

Here is another interesting insight from the EBS spokesperson “One of the reasons online payments have been growing a rapid pace in India is the introduction of two-factor authentication which makes online transactions doubly secure. However, this is accompanied by drop in transactions due to incorrect password, forgotten password, OTP not received, etc. Managing success rates is therefore one of the most critical aspects for an online payments company such as ours. Our next generation payment gateway and electronic payment system with best-in-class features contributes directly towards an increase in payment success rates. Having said that, our pursuit for new innovations has not slowed down yet.”

[b]About the Company: [/b]

[b]EBS[/b] or [b]E-Billing Solutions Pvt. Ltd.[/b] is a leading payment gateway provider in India. EBS is a part of Ingenico Group, a global leader in seamless payments with a presence across the globe in [b]125 countries[/b], and more than [b]1,000 partners[/b] in the form of financial institutions and banks. EBS is the among the [b]first Indian merchant account and payment gateway provider to achieve the PCI DSS 3.0 compliance.[/b] The company is also ISO 27001:2013 certified. The 3 key services offered by the company include the online and offline payment processing services, and the fraud prevention services.