User Experience Design (UXD or UX) is the process of improving a website’s quality in order to satisfy users’ experience. Qualities include usability, accessibility, and productivity of the website. It is important for a UX designer to be highly creative in their work because it’s their work will decide whether or not a user prefers to stay on website, comes back later or just leaves and never be back. Hence, it’s the designer’s duty to make a website is impressive for the end user and also easy and simple to use. Here, we look at some of the top tips which will help every UX designer out there to make high quality websites.
Scrolling is more convenient than clicking
Users will continue to scroll down a website till it is providing clear and additional relevant information below the fold. You should always design a page which consists of strong visual content on the direction of scrolling, depending on the quantity of the content. Remember, scrolling is faster than clicking, so, avoid making a page too long or else if longer the website page, it less likely the user will scroll down to the page.
Loading speed of a website matters to users
Loading speed matters a lot for users even if it is just their perception. The thing that matters to users is the fact that your website should make it feel fast for them. A websites perception is based on loading time, loading behavior and smoothness of animations used. Texts on the website should always load before the images so users may start reading before the site loads completely. This will help users to stay connected to your website. If your website loads slowly then it will lead users to leave your website. A UX designer can do a lot to reduce the load speed.
Your website should help users to navigate in an obvious way. If your web page is long then considered using sticky menus. Navigation menus should not change throughout the website; it should be constant. On mobiles, the most used navigation should not be hidden under a navigation menu. This is because hamburger menus can expand the menu on the click of a button, and reduce the space the page takes on screen. Use landing pages, submenus or in-page menus to make navigation easier on mobiles. Make sure the drop-down menu is in a vertical format and not horizontal. Login and search menu features should not be hidden to the users.
Links are important for users to jump from one page to another of the same website. Blue colour text should be used to indicate hyperlinks and no other color. You must understand that links should look like links and nothing else. Users should know the kind of links as to where it is going to take them. Using blue color text or underlining for non-linked elements should be avoided. A reference link to full URL non-linked elements in websites should be avoided. Using a different color for different visited links of websites should be used to reduce memory load on the users.
Include search fields
A website, small or large, with less or more content, should always have a search field. Search fields should always be in a text box shape on a desktop. As a designer, make sure to include a search field on website which should be easy to be found by the user. Users using a website always try to find search field typically looking for “a little box to type in”. However, search field should be large enough for the user to type and see the entire search query.
An accordion is a bunch up of paragraph headers with their content hidden. When a user clicks on the header content it opens and only then it is displayed. Accordions help to reduce the size of a lengthy content on mobile websites. The obvious benefit of using accordion is that it saves vertical space, which allows more room above the fold. Using accordions has many benefits to the developer and the user, but there are drawbacks to it as well, so, avoid the following situations:
• Important content should not be placed inside an accordion.
• They should be used to frequently asked questions or link categories.
• Use them for checkout pages, because hiding each step makes it convenient for the users to focus on what is necessary to them.
Right use of icons
The use of icons is important in a good UX design, and should visually describe their function and purpose. Icons should only be used when it is necessary and not just simply for decoration.
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